Sat.Jan 08, 2022 - Fri.Jan 14, 2022

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How to Kick-Start Digital Transformation in Business?

Customer Think

“Digital transformation isn’t about tech for tech’s sake – it’s about using technology to achieve business goals.” – Teresa Torres Do you know? 87% of organizations claim to have profitable results after implementing digitization in business. Indeed this digitization has proved to be a boon for businesses. With the immediate business shut down in the […].

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Learning and Development Lessons from the Pandemic

The Center for Sales Strategy

The pandemic has brought about numerous changes in the way we work and interact within our organizations, and it has also affected the way we develop, deliver, and assess employee training. There has long been a push to incorporate more technology into training programs and the last two years have acted as the accelerant needed to push learning and development to new levels.

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How Time Has Changed in Today’s Sales Landscape

Engage Selling

Today’s sales landscape is a radically different one from just half a decade ago. It’s not just that it’s increasingly digital and that everyone keeps on adapting quickly to the global pandemic. Those are symptoms. There are deeper tectonic shifts—years in … Read More » The post How Time Has Changed in Today’s Sales Landscape first appeared on The Sales Leader.

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15 Most Important Customer Support Skills with Examples

Groove HQ

We've curated the 15 most important customer support skills to help you and your team thrive in this position. The post 15 Most Important Customer Support Skills with Examples appeared first on Groove Blog.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Five Lessons On How To Personalize the Customer Experience

Customer Think

I love to receive great examples of outstanding customer service. I’m always on the lookout for great stories, whether I personally experience them, or they are sent in by our followers. What I share with you today is a great example of personalized an.

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Weekly Roundup: Increase Employee Engagement, Walking Away from Prospects + More

The Center for Sales Strategy

- MOTIVATION -. "Don't find fault, find a remedy.". - AROUND THE WEB -. > Increasing Employee Engagement to Achieve a Successful, Sustainable Organization – The Great Game of Business. Markets shift, economies surge and ebb, leadership changes, but the constant in every organization is the intrinsic motivation of staff. They are propelled by the same basic wants and needs as pre-industrial revolution workers.

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Four Questions to Predict Your A-Player Retention

SBI Growth

The “war for talent” dominated headlines and SBI client conversations across 2021, with attrition rates ranging from 25-60%, and leadership teams scrambling to both backfill open roles and future-hire sufficient headcount to achieve growth goals.

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Does “Below the Fold” Content Get Read?

Customer Think

It’s a fact, content below the fold gets less attention. That’s why a best practice in content marketing is to place your best content above the fold. As a marketer, it’s crucial to think about what it takes to ensure that your content gets read, absorbed, and shared by readers across the Internet. When it […].

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Talking Leadership with Maryann Balbo and Fran Mallace, Cox Media

The Center for Sales Strategy

We hear this question more than ever, " What makes a good leader? ". In the first 2022 episode of Improving Sales Performance, Stephanie Downs joins Matt Sunshine and guests Maryann Balbo and Fran Mallace of Cox Media. Maryann and Fran are both Group Vice Presidents at Cox Media, and throughout the show, they discuss qualities of a good leader, leading in a 'people-first' company, and offer advice for sales leaders on company culture, sales management in 2022, and looking forward.

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Revenue vs. Profit: The Difference & Why It Matters

Hubspot Sales

Revenue and profit are two of the most prominent, crucial metrics every business needs to track if it wants to understand its performance, forecast effectively, and spend wisely — among a host of other key functions and activities. Each term is distinct in its application and measurement, but despite those differences, the two concepts are often conflated.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Capabilities-driven M&A

Flevy

Mergers and Acquisitions (M&A) generally do not produce the outstanding results that they are envisioned and purported to provide. Some companies in certain industries, however, demonstrate consistent success when it comes to M&A. A constant question across all industries, as far as M&As are concerned, pertains to the factors that differentiate organizations with successful histories.

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Stop Guessing: Digital Experimentation is the Future of Marketing

Customer Think

Too often, corporate bottlenecks stall progress and growth. This is particularly true in the digital space, when red tape stifles innovation and slows the speed of digital transformation. Simply said, businesses that can’t keep up – get left behind. In 2021, we must replace the knee-jerk reaction for top-down decision making and empower our teams […].

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Investing in Employee Development is No Longer Optional

The Center for Sales Strategy

It’s often said that an organization’s most valuable resource is its people. An increasing number of leaders are turning these words into action by investing in training and skill development for their workforce. In fact, employee development is quickly becoming one of the biggest trends in the workplace for 2022. Companies who make it a cornerstone of their culture will be well positioned to hire and retain top talent in a competitive job market.

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Planview PSA: Building the Future of Connected Services

Planview

At Planview, we have two great products that meet the varying needs of Professional Services organizations—whether it be products for Professional Services companies, professional services groups embedded in product companies, or those providing Managed Services. Our range of capabilities covers the entire services lifecycle ranging from Opportunity to Delivery to Billing and Revenue Recognition.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Customer-centric Segmentation

Flevy

Rising competition and introduction of new ways of capturing large amounts of customer data has necessitated advancement in capabilities of organizations to foresee and fulfill customer needs and wants. Ever more B2C concerns are going all-out to Design Customer-centric organizations. Organizations pursuing Customer-centricity depend on some type of Market Segmentation.

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How customer testimonial videos impact your VoC program

Customer Think

I just upgraded my iPhone from an 8 to the 13 Pro. I actually went into the store to make the change. Old school, I know. I could have done it via the app, but I had a lot of questions and didn’t want to sit on the phone waiting for an agent. During my.

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2022 Guide for Digital Agencies

Crank Wheel

It’s vital for digital agencies to be aware of trends that will impact the market in the near future. Learn how digital agencies can improve their performance in 2022 along with what specific tools they can use to improve their own business in addition to their clients’ businesses.

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What is the Next Best Thing in Consulting in 2022?

Aepiphanni

Gone are the days of word-of-mouth-only and other traditional forms of marketing. Advancing technology necessitates changes in the way business owners approach marketing strategy consulting. Digital integration is on track to become this year’s next biggest trend in consulting, with companies seeking to integrate more digital platforms into their marketing strategies like never before.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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9 Guiding Principles for Doing Startup Customer Service Well

Help Scout

Follow these nine startup customer service tips to get started creating an excellent experience for your prospects and customers.

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Lessons the Irish Pub Can Teach Us About Experiential Design

Customer Think

The cab driver on his way from Dublin airport was dispensing unsolicited advice on two topics to our family: alcohol and where to buy it cheaply. He cheerily pointed out the multitude of appealing and reasonably priced pubs as we zipped through the narrow streets of Dublin to our hotel. Being properly primed, our first […].

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Are You Afraid of Success?

Revenue Storm

“Everything you’ve ever wanted is on the other side of fear.” I love this quote – I try to remind myself of it on a frequent basis. It jolts me a little when I realize I may be living in my “comfort zone.” I have always been fascinated with human nature and why we always seek comfort. It makes sense. We want to avoid danger or uncertainty.

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22 Training and Engagement Ideas Well Suited for 2022

Kainexus

Whether your company has ten employees or 10,000, coming up with an employee engagement strategy can be a challenge. Keeping everyone connected is especially challenging with limited in-person activities due to COVID. It's easy to fall back on the same old engagement and training activities, but they tend to lose effectiveness with too much repetition.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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Product-Led Growth: Enabling Sales to Scale Your Success

Force Management

Product-led growth (PLG) is leading many B2B companies to drive rapid revenue success. While PLG solutions can propel organizations forward efficiently, this approach also brings specific and complex challenges of its own. If your company is aiming to scale revenue, your cross-functional team may already be considering shifts to go-to-market (GTM) distribution efforts and strategies.

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Customer Relationships Are a Waste of Time! Is This True? What Do You Think?

Customer Think

How do you build a long-term relationship with customers? Tina works for an engineering company in Australia and recently joined the New Zealand office. Tina’s key focus is on Customer Experience and development, and she wants her team to change the.

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5 Easy Marketing Ideas for Small Businesses in 2022

Outbound Engine

What are you doing differently in 2022 to make it an even better year for your business than 2021? The world has changed a lot in a few short years; the businesses that succeed through change are the ones that adapt and innovate. If your marketing tactics have stayed the same year after year, it may be time to try something new. Without further ado, here are our five small business marketing ideas for 2022: 1.

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How Time Has Changed in Today’s Sales Landscape

Engage Selling

Today’s sales landscape is a radically different one from just half a decade ago. It’s not just that it’s increasingly digital and that everyone keeps on adapting quickly to the global … Read More. The post How Time Has Changed in Today’s Sales Landscape first appeared on Colleen Francis - The Sales Leader.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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A Winning Playbook for Sales Managers

Sales Readiness Group

In the sports world, coaches and managers are evaluated on one metric: winning. In the corporate world, victories are just as important. For sales managers, it’s about winning deals and hitting quotas — and their success rate is scrutinized by executives at the highest levels of the organization.

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You Ask, We Tell: How Do I Increase Survey Response Rates? Should I Shorten My Survey?

Customer Think

I’ve been looking back over my 20+ years of various research consulting roles and during that time, I’ve continuously fielded questions from clients and others within the industry. In this blog, I’m going to focus on one question that continues to come up in conversations with CX practitioners and data analysts and my answer may […].

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[SlideShare] 22 Sales Tips for Hybrid Selling

RAIN Group

In a hybrid sales environment, you need to be able to meet and engage buyers wherever they are. If you want to generate the best opportunities and set yourself up for success in 2021, you need to prepare. And there’s no better way to prepare than by using data-backed findings on what’s working (or not!) for the most successful sellers. The RAIN Group Center for Sales Research has been leading proprietary research to discover the most effective strategies and tactics in sales for nearly two decad

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Encouraging Support Teams To Write Help Docs

Help Scout

This Ask Help Scout column includes advice on getting your customer service staff interested in writing more help documents — and creating space for them to do so.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.