Sat.Oct 09, 2021 - Fri.Oct 15, 2021

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Play Better Poker With Your Customers

Holden Advisors

When it comes to negotiation, very few sellers spend enough time planning. I encourage you to carve out time to get centered and think about some of the upcoming negotiations you have. There’s a lot to consider, but let's start by thinking differently about your customers and the ways you engage with them. There are many ways that buyers relate to sellers.

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Why is Consultative Selling Better?

Software Sales Guru

Why is Consultative Selling Better? In a recent Government Software Sales Bootcamp, I put up a slide comparing the traditional selling system with the more modern consultative selling system: Original Selling System Present Handle stalls and objections Close Consultative Selling System Qualify Present Close It was no secret that I’m in favor of the consultative selling system, but I asked the students to discuss why.

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5 Ways to Boost Your Content Marketing with Emotions

Customer Think

Why are emotions so important when it comes to content marketing? If you scroll through your social media feed at any time, you’ll notice that most content that catches your eye has an emotional aspect to it. When done well, emotionally compelling content can result in increased dwell time and heightened levels of user involvement […].

Marketing 142
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Loyalty Is an Inside Job, Too

Engage Selling

Recently, I talked about customer loyalty and how it’s your job—not theirs—to create ideal conditions for them to stick with you. But what about within your organization? It matters here, too. Especially now: everyone’s scrambling to keep their best people … Read More » The post Loyalty Is an Inside Job, Too first appeared on The Sales Leader.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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A Four-Step Pricing Strategy for Startups that Works Every Time

Holden Advisors

Pricing strategies are often the last thing entrepreneurs tackle before launching new businesses. It’s a tricky problem to get right. Price too high and you lose potential customers. Too low, and you lose money. To point you in the right direction, here’s a quick step-by-step product pricing strategy to help entrepreneurs get it right. Step 1: Choose ONE customer segment to target.

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6 Strategies for Sales Prospecting Success

RAIN Group

I recently conducted a webinar for a client on sales prospecting. Leading up to the webinar, I asked what questions the client had about prospecting so I could tailor the content to their particular challenges. I guess I shouldn't have been surprised when I only got one response. And that’s not because they are masters of prospecting—quite the contrary.

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The Best Networking Email Subject Lines, According to HubSpot Reps

Hubspot Sales

Networking is when you connect with people with shared professional interests, help each other achieve goals, like getting a job, or sometimes simply build confidence in having conversations with others. As a sales rep, networking can be incredibly helpful when it comes to obtaining new leads. People in your same industry will be pre-qualified as being able to use and benefit from what you have to offer, which makes it easier for you to make a value proposition that sells.

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Strategies to Enhance Your Recruitment Strategy

The Center for Sales Strategy

Your recruitment strategy pivots on how you effectively use and deploy different tactics (and mindsets) to reach ideal candidates. There's no question we're in a talent shortage, and if you're curious about some of the ways to reach candidates using social media, make sure you take a look at these insights on best practices.

Media 105
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A Day in the Life of a Senior Customer Care Manager

Planview

Everyone knows that when you sell a product, it must be high quality and there should be need for it in the marketplace. Once this has been established, companies have to make sure the product has excellent customer service and support. No one understands this more than Yessica Archilla, a Senior Customer Care Manager at Planview. Yessica, who many would describe as passionate, driven, and direct, yet approachable, manages several customer support product teams at Planview. .

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Service Design vs Customer Experience 2021

Customer Think

Customer experience design as a discipline is relatively new. Service design vs customer experience design adds another layer of confusion. For starters, CX design is not yet popular enough to be part of school curricula. Many industries do not even ha.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What Is Digital Consulting, and How Do You Start?

Hubspot Sales

The digital world grows larger every day, and it can be hard to keep up. Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone. Professionals known as digital consultants can help you reach your goals with their extensive knowledge — and you don't have to be a part of a massive corporation to invest

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The Art and Science of Gut Instinct and Selection

The Center for Sales Strategy

If you have ever been part of hiring and training a new employee, you know how important it is to get it right. The company can only be as good as its employees, so each hire has the potential to raise the performance bar for the entire organization. So, how does a company ensure that they get that right? We believe it’s a combination of both art and science.

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The 11 Best Ecommerce Customer Service Software Platforms

Help Scout

This list of 11 standout ecommerce customer service platforms will help you find the perfect tool to improve your company's customer support.

eCommerce 114
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The Evolution of Customer Experience in the Travel Industry

Customer Think

by Kim Campbell in Customer Experience, Customer Service Trends, Kim Campbell Few industries are quite like travel. Can you think of any other industry where anxiety is baked into the product or service? Even before the pandemic, customers found the.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How can VR help with leadership training?

MDI Training

How can VR help with leadership training? Our Virtual Reality & Leadership Development Experts Anita Berger & Dominik Etzl talk in this Interview about Leadership Impact through VR. Immersive learning through virtual reality can help organizations address some of today’s key leadership challenges. Why is virtual reality for leaders on the rise?

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Weekly Roundup: Women in Sales, Beating the Competition + More

The Center for Sales Strategy

- MOTIVATION -. "Engaging people is about meeting their needs – not yours.". - Tony Robbins. - AROUND THE WEB -. > 170+ Women in Sales Share Their Career-Defining Aha Moment – Sales Hacker. Women in sales often have a polarizing experience. It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021.

Sales 97
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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

October 11, 2021. Key Account Manager or Strategic Ecosystem Leader? October 11, 2021. Key Account Manager or Strategic Ecosystem Leader? ? Back to blog. On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The goal? What are the top challenges for KAM programs in Europe, and how can the industry association Strategic Account Management Association (SAMA) provide resources and best practices to support success?

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Proven Methods to Boost the eCommerce Customer Engagement Rate

Customer Think

The importance of customer engagement in ecommerce businesses has grown manifold ever since the expansion of technology. The new-age customers have a plethora of options for anything and everything. That is why for the steady growth of the ecommerce business, a high-end customer engagement strategy is essential. Over the years and more importantly, we have […].

eCommerce 132
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Alliance Efforts Through a Different Lens

Peter Simoons

Look at your Alliance Efforts Through a Different Lens. I’ve seen some recent developments, not necessarily in the business space, but more in the public domain where organisations are trying to work together. During these efforts to work together, all organisations are represented by their leaders. Now, you would expect that, especially in the public domain, leaders would be capable of stepping over their own egos.

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How Sales Teams Can Take Communication with Prospects to the Next Level

The Center for Sales Strategy

Whether a sales reps is out in the field answering prospects' questions or within the office conversing about company initiatives, inefficient communication can take a significant toll on your company's success. When communicating with prospects, quick access to the right information at the right time is essential for selling the product or service.

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The 10 Best Single Property Websites for Real Estate

Hubspot Sales

If you’re a real estate agent who wants to get more eyes on available listings, it might be time to start building single property websites. These websites can show off beautiful properties for sale, share your contact information, and ultimately help generate leads and sales. But before you start imagining that commission check, you might be wondering how you could possibly have the time or resources to create websites for every single property you're listing.

Media 95
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How to Build a Freelance Marketplace like Fiverr and Upwork

Customer Think

The gig economy has rapidly gained a wider currency in a matter of few years. Studies reveal that around 34% of the US workforce was already into the gig economy even before the pandemic started and is projected to reach 50.9% by 2027. With its low barriers to entry, greater efficiency in matching workers with […].

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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Lessons Learned After 80 Weeks of Virtual Selling

Revenue Storm

80 weeks! We are approaching 80 weeks of managing complex sales cycles virtually. When it comes to complex sales, we have learned several critical lessons about how to connect and gain a relationship advantage. We have gleaned insights on how to maintain momentum in deals when the opportunity to drop in for a chat or coffee has been robbed from us. The dynamics of connecting to other human beings over a pixelated, digital medium has given rise to an untold number of mind and heart challenges.

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Drive Quality Improvement with Standard Work Software

Kainexus

In today’s hyper-competitive and rapidly changing environment, organizations must find innovative ways to improve quality, reduce waste, and get products to market quickly and efficiently. To do so, many organizations of all types are turning to the tools and techniques that manufacturing companies have used for decades to achieve operational excellence.

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Leadership Insights to Share With Your Front-line Managers

Force Management

Your front-line managers can be one of the most valuable assets for any sales organization. Top sales leaders should always be looking for ways to support and enable these critical team players. Our own Paddy Mac (In official terms, Force Management’s Senior Director of Consulting and Facilitation Patrick McLoughlin) is loud and proud when it comes to enabling managers.

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Top CX Design Challenges in 2021

Customer Think

Customer experience design challenges in 2021 remind us of the overall challenges that face organizations in a year marked by changing expectations and demands. Top customer experience d.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Setting Sales Quotas for Sales Operations Leaders

Revegy

Quotas are not a new idea to sales. In fact, Professor of Business at Harvard, Doug J. Chung, notes that “some of the basic theories [of sales force compensation] established in the 1970s and 1980s still apply.” While there have been some updates since the ’80s, setting quotas for your reps can still feel overwhelming. The combination of […].

Sales 69
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How to Succeed at Fearing Less [PODCAST]

Sandler Training

Mike Montague interviews Rebecca Heiss on How to Succeed at Fearing Less. The post How to Succeed at Fearing Less [PODCAST] appeared first on Sandler Training.

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4 Sales Plays to Help You Hit Quota

Drift

“Cue the confetti, pumpkin is back.” I opened my inbox to that email at the end of this summer. My eyes widened. I could feel fall and crisp Boston air just around the corner. But I wasn’t convinced. “Summer is JUST ending,” I thought. Not worth it to break my morning routine to get a seemingly overpriced drink at Starbucks.

Sales 62
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How to Avoid “The Shootout at the Price Corral”

Customer Think

Source: Pixabay photo by Erico Ericojr Too many salespeople and business owners let customers put them in a shootout at the price corral. When you and your competitors all uncover the same needs and offer similar solutions and benefits, you leave the customer no choice but to treat all these offers like they were commodities. […].

Sales 116
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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.