Sat.Mar 02, 2019 - Fri.Mar 08, 2019

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Developing strategic referral alliances. WOW!

Jeffrey Gitomer

Are you willing to refer your clients or customers to someone else? Is someone else willing to refer their clients or customers to you? Yes, if there is mutual trust. Here are the prerequisites: You consider yourself the best at what you do. You do a memorable job in making the sale. You do a perfect job of delivering what you promised. You provide impeccable service after the sale.

Suppliers 115
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How to Effectively Follow-up After Sales Meetings

Openview

The average salesperson is losing up to 40% of their deals because they’re not following-up effectively. After a sales meeting, do you ever experience a prospect ‘going dark’ on you? Everything felt like it should have gone great – the prospect seemed interested in the meeting, they asked the right questions, your sales pitch was stellar. And then you send 2-3 follow-ups…but no response.

Meetings 103
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Winning Pricing Strategies for a Mature Business

SBI Growth

Focusing on value provided, you can implement a winning price increase, contrary to what may have been occurring historically. Re-anchoring is the key to a winning pricing strategy – a focus area we will take on as part of developing.

Finance 104
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What Separates Sales Professionals From the Sales Posers? These 6 Characteristics

Hubspot Sales

One weekend, I was in Chicago for a baseball game with some friends. We all had similar mid-morning flight times out of O’Hare the following Tuesday morning. Being a group of six, we needed a large vehicle to get us from downtown to the airport. No problem. The doorman at the hotel hooked us up with Leo, a private driver. He called Leo and told him what time we needed to be picked up.

Sales 106
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Approach a Referral Right and Reap.

Jeffrey Gitomer

The most coveted prize in selling besides a sale is a referral. How do you approach this person? Everyone tells you to get referrals, no one tells you what to do next. How do you maximize the selling power of this referral? Here are 8.5 rules to ensure your success: Approach with care, be prepared, don't move too quickly. Timing is everything. Don't appear to be too anxious to get the sale (money).

Meetings 113
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Content Distribution: The Missing Piece in Your Marketing Strategy

Groove HQ

How to continue winning with content, when writing great blog posts is no longer enough Content has helped us grow Groove to $5m in annual revenue and form some great relationships with some of our most loyal customers. I guess you could say content is a big deal to us, which is why we’ve always […]. The post Content Distribution: The Missing Piece in Your Marketing Strategy appeared first on Groove Blog.

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Your Sales Training Is Broken. Here’s How to Fix It.

Hubspot Sales

Humble. Helpful. Empathetic. Active listener. Customer-oriented. Flexible. Solutions-focused. Knowledgeable. Authentic. When you hear these characteristics, who do you think of? I think of a star salesperson. You might disagree, and that's okay. Representations of salespeople in popular culture (and frankly, the personality profile we've been taught to associate with a "typical " salesperson) haven't always fit this mold.

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Ray Leone eats dessert first. So should you!

Jeffrey Gitomer

"Don't start your presentation until the customer agrees to buy," says Ray Leone. WOW. That's power if you can pull it off. "The sale is made before the presentation begins if you ask the right questions to qualify and interest the buyer to a point of commitment," he says. Ray Leone uses strategies that gets the customer to commit to buy before the actual presentation starts.

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5 Steps to Reduce Turnover | Sales Strategies

Engage Selling

??????????Recently, I’ve been doing a lot of research with our clients and a lot of reading on sales turnover rates because it’s impossible to create a non-stop sales boom if you have high turnover.

Sales 94
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What are customer service skills?

MTD Sales Training

When you hear the term ‘customer service’, what connotations spring up? Maybe it’s that annoying assistant who won’t leave you alone in a shop? Or that company who never stops cold-calling you? Or maybe it’s that waiter whose splendid attention to your every need makes your normal restaurant visit that bit more special? Whatever you think customer service is, it often needs to be revisited in order to be kept front-of-mind.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Cost-Plus Pricing: What It Is & When to Use It

Hubspot Sales

How much money did you spend on your mobile phone? Oftentimes, you'll drop upwards of $500 on a new smartphone. For example, let's take a look at the iPhone X. It costs Apple $370.25 to produce one iPhone X -- but its final selling price is $999. The price of the device is marked up by 170% , and this is how Apple makes its profit. Whether you're purchasing bottled water from a convenience store or a designer handbag, its price is often much higher than the cost it took to produce it.

Retail 89
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I was in the neighborhood and thought.

Jeffrey Gitomer

The "Drop–in" visit. You go to a valued customer without an appointment and say, "I was just around the corner and thought I'd stop by.". Do you do it? Can you successfully pull it off? Will the customer be willing to see you? Or will he be "tied–up, busy or in a meeting?". Suppose there was a way to call on any prospect or customer and have them welcome you in, be glad to see you, and give you a chance to build the relationship.

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Building a Connection With Clients

Engage Selling

Building a connection with your clients is important. Have you ever wondered where you stand with one or more of your clients? You deliver value, help them achieve their goals, but there’s always a nagging feeling of “not enough.

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6 Hiring Scenario Mistakes and How to Avoid Them

The Center for Sales Strategy

There is nothing more impactful than adding the right seller to your team. Conversely, there is nothing more impactful when adding the wrong seller to your team! Here’s a list of six scenarios managers find themselves in when hiring sellers that lead to hiring the wrong person, plus things managers can do to avoid them.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How Does the Marketing Leader Know If They Are Aligned to Sales?

SBI Growth

Misalignment between Marketing and Sales is most often one of the main reason’s companies miss the number. As a Marketing leader ask yourself the following two questions: Did the company hit its number last year? How aligned are you to sales? Download the.

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Looking to make more sales? Maybe it's in the cards!

Jeffrey Gitomer

Hand written notes and cards are the rage. When I get one, it's usually for something special I've done for someone, or an appreciation for business. I always save them. It feels good to get them, and I have a better feeling for the person who sent the card. Business note cards leave a positive and personal impression. Randy Rosler is a card shark (in a business kind of a way).

Banking 89
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5 Ways to Build Confidence to Win More Sales

Sales Readiness Group

Sales is about the transfer of confidence. In this Q&A, we discuss five ways you can build your confidence to improve your sales results.

Sales 75
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Persistent with a Purpose: Persistence Does Pay Off When Done Right

The Center for Sales Strategy

Early on in my sales career, there was a prospect that I was determined to close. Everyone on my sales team had tried to gain access to this decision maker, and some had gotten as far a conversation, but it never evolved from there. When my manager suggested I try to approach this target prospect, I eagerly accepted the challenge. In my head, I confidently thought, “I can make this happen.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Your Portfolio Companies’ Forecasts Are Unbelievable, But Maybe Not In A Good Way

SBI Growth

Sample output of multi-method forecasting: Some say that forecasting is an art and others say it’s a science. The indecisive say that it is a combination, and many board members and PE deal teams say it’s a disaster. In some.

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Let’s talk story. Part 3: What does story structure have to do with B2B marketing?

Yesler

All that story theory from the last couple posts (parts 1 and 2 ) is a lot to process and takes time to internalize. (Full disclosure: I’ve read McKee’s “Story” twice and I’ll probably read it a few more times before it sinks in.). So, I lean on checklists and templates to help me create stories across the different kinds of B2B assets I need to write. 1.

B2B 52
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What’s “The Milkman Model” of Business Relationships?

S4 Consulting

Isn’t it funny how old practices always seem to come back around again? Recently, there has been a lot of attention surrounding the company, “Loop.” Consumers are pleading for more environmentally friendly practices and Loop has answered that call. Loop aims to get rid of disposable containers for products such as shampoo and laundry detergent, and make them reusable.

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Weekly Roundup: Avoiding Unforced Errors, Designing a Sales Process + More

The Center for Sales Strategy

- MOTIVATION -. "MOST PEOPLE THINK 'SELLING' IS THE SAME AS 'TALKING.' BUT THE MOST EFFECTIVE SALESPEOPLE KNOW THAT LISTENING IS THE MOST IMPORTANT PART OF THEIR JOB". -ROY BARTELL. - AROUND THE WEB -. > 22 Questions to Ask Yourself if You Aren't Seeing Inbound Marketing Results — LeadG2. No one does marketing for marketing’s sake. We want to establish our brand, build an audience, convert leads, grow a pipeline, accelerate deals through the funnel, and ultimately grow revenue.

Sales 65
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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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[New Complimentary Report] 3 Daily Habits to Increase Sales Motivation

RAIN Group

The topic most commonly discussed and linked to sales motivation is compensation. However, compensation is only one piece—often not the most important piece—of the sales motivation puzzle. There are daily habits anyone can employ that contribute significantly to motivation.

Sales 45
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Let’s talk story. Part 2: What are the elements of a story?

Yesler

In the previous post , I argued that a story-driven marketing approach works better than alternate approaches that appeal mainly to emotions or facts. That’s because story fits the way the brain works. But in marketing, the story needs to be compact, precise, factual, and purposeful. In other words, our stories must be designed to get a person to take an action.

B2B 52
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What High-Reliability Organizations Have in Common

Kainexus

High-reliability organizations (HROs) are those that successfully complete their missions despite massive complexity and high risk. Examples include the Federal Aviation Administration’s Air Traffic Control system, aircraft carriers, nuclear power plants, and NASA. In each case, even a minor error could have catastrophic consequences. Yet, adverse outcomes in these organizations are rare.

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Attract Great Candidates and Get More Mileage Out of Your Job Postings on Social Media (VIDEO)

The Center for Sales Strategy

In this video, Kim Alexandre , VP/Senior Consultant at The Center for Sales Strategy, shares tips to get more engagement and attract great candidates from your job postings on social media.

Media 60
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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10 Customer Service Secrets Every Consumer Should Know

Strikedeck

Kelechi, CX Analyst for Fidelity in Nigeria, shares what he thinks CSMs can learn from Customer Service best practices.

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Showpad on the Road: Q1 Events

Showpad

Showpad is hitting the road in 2019! We are excited for the opportunity to connect with our customers and others looking to improve performance of their sales enablement programs. With all the sales enablement events happening this year, be sure you catch up with our team at one of the following: UNLEASH. Date: March 10-12, 2019. Location: San Diego, CA.

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How Change Management Software Promotes Innovation

Kainexus

Agility is perhaps one of the most essential qualities of successful modern companies. The ability to adapt to changing marketing conditions and customer needs is crucial to survival in today’s hyper-competitive environment. Organizations that are prepared to change when necessary can capture new opportunities, eliminate threats, and delight customers.

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[New Complimentary Report] Beyond Compensation: 3 Proven Ways to Build Sales Motivation

RAIN Group

The topic most commonly discussed and linked to sales motivation is compensation. However, compensation is only one piece—often not the most important piece—of the sales motivation puzzle. Many other factors, factors that can be changed more quickly and often more effectively than compensation, are available to help sales leaders and sellers themselves unleash their drive.

Sales 40
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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.