How to Use “Pull Through” to Sell More Through Distributors and Channel Partners (Ask Jeb)
Sales Gravy
APRIL 16, 2025
Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when youre selling through distributors who carry multiple competing lines and competitors who undercut your price? His company builds industrial dust-collection equipment and ducting, but they dont sell directmeaning they rely heavily on distributors, contractors, and engineers to choose their brand over cheaper alternatives.
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