Sat.Jun 06, 2020 - Fri.Jun 12, 2020

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Centralizing or decentralizing sales enablement? Three factors to consider

Showpad

Should you centralize sales enablement? If so, which parts should be centralized? Since I’ve fielded these and similar questions over the last few weeks, I wanted to capture a few thoughts and experiences that can help organizations answer them, as well as provide a few criteria you can immediately apply and check for your organization. Driving sales enablement impact requires the right set-up: strategic, formal and charter-based.

Sales 121
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How We Avoid Outsourcing Customer Support (Plus 3 Tips If You Absolutely Must)

Groove HQ

Eight ways we managed to save money, time, and customers by keeping support in-house. The post How We Avoid Outsourcing Customer Support (Plus 3 Tips If You Absolutely Must) appeared first on Groove Blog.

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How a CRO Balances Growth from Legacy and New Products

SBI Growth

For a CRO leading a transformation, one of the major challenges of evolving a product portfolio is preserving the core customer base while innovating. In his final interview segment, Steve King, CRO of Hexagon PPM, shares his experience in not only retaining.

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Strategic Pivots During These Times

Engage Selling

Strategic pivots can help you during these times. I’ve noticed salespeople, sales leaders and executives get discouraged because their current buyers have slowed down or completely ceased ordering.

Sales 108
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to identify which of your sales reps would be effective managers

Nutshell

Promoting a sales manager internally is tricky, but hiring an outsider might be even trickier. Current sales reps can make great candidates for open positions within the company. They’re already familiar with company values and processes, making them better-suited for leadership positions and mentoring others. Promoting a top-performing sales rep to the position of team manager may seem like a no-brainer, but a great sales rep doesn’t automatically make an effective manager.

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Everything You Need to Know About Sales Collateral

Hubspot Sales

As a sales leader, you've probably wondered what impacts your prospects and potential customers. Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. But that’s not all.

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The Difference Between an Objection and a Heckle | Sales Strategies

Engage Selling

In this week’s Sales Leader, I examine the difference between an objection and a heckle. Objections Versus Heckles An objection comes after a substantive discussion. It’s a legitimate question you have to answer.

Sales 106
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Email tracking pixels 101: How do they work and why are they used?

Nutshell

According to SmarterHQ , 72% of consumers say they won’t engage with emails that don’t have personalized content. Email tracking pixels are a safe and secure tool that you can use to supercharge your marketing campaigns while giving your recipients exactly what they want. Although privacy-minded critics sometimes refer to them as “spy pixels,” the truth behind what email tracking pixels do and how they work may surprise you.

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The 6 Key Steps to Master the Art of Selling

Hubspot Sales

Selling is a lot like interpretive dance or improv comedy — a free-flowing art form that requires tact and charisma. And like those two other practices, sales can be grating and obnoxious when done poorly — like so bad that you leave the theater mid-performance and argue with your significant other about how it was unfair of them to drag you to see their cousin's improv troupe without notice instead of letting you watch the season finale of Survivor: Edge of Extinction like you had planned on al

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What a World-Class Customer Onboarding Process Looks Like

SBI Growth

Customer Onboarding is a crucial activity for customer success teams. In fact, within SBI’s 4-Step Customer Success (CS) Strategy, successful Customer Onboarding is the #1 factor in ensuring that customers achieve their desired outcomes. Yet, if you were to ask.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Weekly Roundup: Digital Selling, Outbound Tactics, Lead Generation + More

The Center for Sales Strategy

- MOTIVATION -. "Prospecting - find the man with the problem.". -Ben Friedman. - AROUND THE WEB -. > How Digital Selling and Digital Marketing Work Together to Win Sales– HubSpot. Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category.

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Use a Scorecard to Qualify Leads and Improve Your Remote Sales Strategy (Part 1)

Miller Heiman Group

As a result of the coronavirus pandemic, everything seems different, but sales fundamentals haven’t changed that much, if at all. What’s most different is our time: each moment seems more precious, which means sellers must be conscious of how they spend their time preparing for interactions and of how they spend their buyers’ time. Because every moment matters, foundational selling and questioning skills are more critical now than in the past.

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Are You An Order Taker or An Order Getter? Here's the Difference

Hubspot Sales

Question for you — what makes someone a good seller? Is it their ability to prospect, how they can deliver a sales pitch, or being a master at the upsell? All of these traits and more can make you a better salesperson. When it comes to professional development for salespeople it can also be helpful to discuss traits that can hinder your growth, which is what we are discussing today.

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The Business Case for Diversity & Inclusion

SBI Growth

The best leaders will tell you that they don’t want a bunch of “yes men” on their team. They encourage new ideas and debate because they understand that innovation happens not when people agree, but when there’s a difference of.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Coaching the Sales Process: Overlooked Points in the GROW Step

The Center for Sales Strategy

Grow, t he sixth and final step in the Sales Accelerator Process is often-overlooked and underutilized—despite having hidden revenue-generating opportunities. Closing deals is the ultimate goal in sales, but it’s not where the work ends with clients. Salespeople should start to care about the renewal the moment they make the sale. It costs five times more to attract a new customer than it does to retain an existing one.

Sales 84
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6 Principles of Lean Construction

Kainexus

A growing number of construction firms are embracing the Lean methodology that emphasizes maximizing value for the customer while minimizing waste. The approach is simple and attractive in an industry where budgets, timeframes, and safety are all critical, but the project delivery is very different than traditional construction methods. This makes proper execution of the philosophy and techniques difficult to implement.

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How to Give Prospects a Delightful B2B Sales Experience

Hubspot Sales

It's never been more difficult to be a B2B sales rep. You have to manage heightened expectations, battle against a multitude of competitors and make sure you have time to meet the needs of everyone in your pipeline. Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects.

B2B 87
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Is Your Partner Marketing Strategy One-Size-Fits-All?

SBI Growth

Companies often sign up channel partners without considering how they fit into a holistic go-to-market strategy. As a result, Marketing leaders often find themselves trying to deliver one-size-fits-all marketing support to a complex web of channel partners that bear no.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Professional Development Books to Help Build Your Business Library

The Center for Sales Strategy

Whether you’re a veteran in your career or just starting out, one of the most helpful things you can do is continue your professional growth. Our team enjoys many forms of professional development , and we find one of the quickest ways to grow is by reading. At The Center for Sales Strategy (CSS), you’ll find a book in our hands most of the time. Reading helps you develop empathy , gain valuable exposure to other perspectives, and increases verbal intelligence—all of which make you a better lead

Sales 83
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Hiring a Productive Salesperson Can be Hard

Sandler Training

Although the current unemployment rate has spiked up in many areas, hiring a productive salesperson can still be a huge challenge. The post Hiring a Productive Salesperson Can be Hard appeared first on Sandler Training.

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How to Use Webinars to Sell Your Online Course in 5 Simple Steps

Hubspot Sales

The online learning industry is booming. According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. If you’re a course creator already established in your space, that means the coming years will bring more competition.

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4 Ways to Overcome Resistance to Change

Kainexus

When you ask people if they would like to be involved in continuous improvement , they are likely to say, “Of course!” But ask them if they would like to experience continuous change, and you’re likely to get a different answer. Of course, improvement requires change, so what gives? The difference is that “improvement” describes the desired state, a positive outcome.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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Solutions to the Age-Old Problem of Call Reluctance

The Center for Sales Strategy

As a sales manager, do you feel like some of your veteran sellers struggle with new business development? It’s no secret that the recent downturn in revenue has shifted the focus to new business sales initiatives. Unfortunately, many sellers are struggling in this area of new business development. They are showing signs of call reluctance—the fear of taking a step in the sales process, fear of rejection, and fear of the unknown.

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If You Know Transactional Analysis, Now is the Time for Your Nurturing Parent to Shine

Sandler Training

By using the Transactional Analysis model, we’re more likely to have better outcomes from challenging conversations, particularly in challenging times. The post If You Know Transactional Analysis, Now is the Time for Your Nurturing Parent to Shine appeared first on Sandler Training.

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How Vulnerability in Sales Can Help You Close More Deals, From a Sales Training Expert

Hubspot Sales

I've made this comparison to sales skills before, but for me, it always rings true. Salespeople, just like Liam Neeson in " Taken ," need a particular set of skills to be successful. One of those skills is vulnerability. After researching how vulnerability can impact sales, I decided to talk to CeCe Aparo , Vice President and GM of Corporate Training at Hoffman , a sales management training organization.

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How to Navigate the New Normal: Adapt.

Blue Canyon Partners

The spring of 2020 ushered in numerous unexpected shocks. The COVID-19 pandemic, business shutdowns, civil unrest, high unemployment, and a volatile stock market are coalescing events that point to a highly uncertain business outlook. As we head into the summer and the second half of 2020, many ask once again: where do we go from here? To navigate through this indeterminate period, executives must anticipate what their new normal will look like and how it will impact their business; use these in

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Back to the Fundamentals: 3 Pillars of a Customer-Centric Discipline

Desired Path

Last week I presented at CS in Focus’ first virtual event speaking about going “ Back to the Fundamentals: Navigating Customer Success During a Global Pandemic”. The presentation built off of an article that I wrote a few weeks earlier about what Customer Success will look like moving forward. The fact is, the current and evolving market conditions have forced companies to pay particular attention to customer success in order to keep customers and to ensure that the churn rate is kept as low as

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How to Succeed at Sandler Rule #23 – The Best Way to Get Rid of a Bomb is to Diffuse it Before it Blows Up

Sandler Training

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. The post How to Succeed at Sandler Rule #23 – The Best Way to Get Rid of a Bomb is to Diffuse it Before it Blows Up appeared first on Sandler Training.

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How Vulnerability in Sales Can Help You Close More Deals, From a Sales Training Expert

Hubspot Sales

I've made this comparison to sales skills before, but for me, it always rings true. Salespeople, just like Liam Neeson in " Taken ," need a particular set of skills to be successful. One of those skills is vulnerability. After researching how vulnerability can impact sales, I decided to talk to CeCe Aparo , Vice President and GM of Corporate Training at Hoffman , a sales management training organization.

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How to Navigate the New Normal: Adapt.

Blue Canyon Partners

The spring of 2020 ushered in numerous unexpected shocks. The COVID-19 pandemic, business shutdowns, civil unrest, high unemployment, and a volatile stock market are coalescing events that point to a highly uncertain business outlook. As we head into the summer and the second half of 2020, many ask once again: where do we go from here? To navigate through this indeterminate period, executives must anticipate what their new normal will look like and how it will impact their business; use these in

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.