Sat.May 17, 2025 - Fri.May 23, 2025

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GTM Strategies Used by the Top 1% of Tech Startups

Force Management

Leaders of B2B software and tech organizations looking to ignite revenue with a consulting or training partner have no shortage of options. When evaluating potential partners, two must-haves for most companies are: 1. Not starting from scratch 2. Evidence of where the training partner has been successful At Force Management, we take pride in how we differ from other vendors in the sales training and enablement space.

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Scottie Scheffler, Goldfish, and Bouncing Back in Sales (Money Monday)

Sales Gravy

On Sunday, Scottie Scheffler won the PGA Championship at Quail Hollow. Looking at the final scoreboard, his five-stroke victory seemed like total domination. But I was there on the ground, and what I saw wasn't domination. It was something far more valuable for you as a sales professional and has everything to do with success. What I witnessed was a master class in mental resilience.

Sales 71
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How to Reduce Your Customer Churn

Engage Selling

Cross-selling isn’t just about boosting revenue—it’s the retention strategy you didn’t know you needed. Customers with multiple products stick around and spend more. Here’s how to make it happen. For … The post How to Reduce Your Customer Churn first appeared on Colleen Francis - The Sales Leader.

Sales 62
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5 Simple Steps to Improve Your Sales Forecast Accuracy

Brooks Group

The accuracy of your sales forecast impacts everything in your organization from revenue projections to hiring and production capacity decisions. Yet more than 80% of companies missed their sales forecast in at least one quarter in recent years. Research shows that one of the main causes of this is outdated practices that many companies are still using to develop their forecasts.

Sales 52
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Why LinkedIn Isn’t Working for You

Strategic Communications

We’ve been managing our own and client LinkedIn profiles and company pages for several years now. I’ve always been a big LinkedIn fan, and I’ve seen interest in using LinkedIn for business development grow significantly. As we work with clients who are new to LinkedIn, we tend to see a lot of the same issues that are hindering their ability to use this powerful business-to-business (B2B) social media channel most effectively.

Media 52
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3 Reasons Most Value Propositions Fail and What to Do About It

Sales Gravy

Most value propositions stink. Theyre boring, generic, feature-heavy garbage that make buyers eyes glaze over. And the worst part? Most salespeople dont even realize their value proposition messaging is hurting them. On this weeks Sales Gravy Podcast, Lisa Dennis breaks down her process for building value propositions that actually workthe kind that grab buyers by the heart and dont let go.

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Sales enablement vs sales operations

PandaDoc

Sales enablement vs sales operations: whats the difference and why it matters It takes more than skilled reps and flashy slide decks to successfully drive revenue growth. Every high-performing sales team has smart strategy and efficient operations behind it. Sales enablement and sales operations are both essential elements, though often misunderstood or even mistaken for the same thing.

Sales 52
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Why LinkedIn Isn’t Working for You

Strategic Communications

Weve been managing our own and client LinkedIn profiles and company pages for several years now. Ive always been a big LinkedIn fan, and Ive seen interest in using LinkedIn for business development grow significantly. As we work with clients who are new to LinkedIn, we tend to see a lot of the same issues that are hindering their ability to use this powerful business-to-business (B2B) social media channel most effectively.

Media 52
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Precision Skills Intelligence: Moving Beyond Self-Assessments in Sales Performance?

Corporate Visions

Learn how when sales organizations shift from self-assessment to Precision Skills Intelligence, they move from guessing about skill gaps to knowing exactly what will improve performance for their company.

Sales 52
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Growing With AI: Why Co-Evolution is Key to Thriving in the Intelligence Age

Excelerate

Artificial Intelligence (AI) went from a likely future to an active current state with the November 2022 release of OpenAI’s ChatGPT, compelling us to simultaneously explore the promise of its business applications while also entertaining some frightening existential questions. While AI has rightfully become the hottest topic in business, an information gap is already emerging.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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AI in Strategic Account Management: Too Human to Scale, Too Complex to Automate

DemandFarm

AI excels in lead generation with abundant external data. But key account management demands inside-out intelligence like tribal knowledge, intent signals, and relationship dynamics that exist nowhere in public databases. But only 12% of organizations believe their key account data is highly structured and usable by AI, while 1 in 3 strategic accounts are lost due to stakeholder visibility gaps.

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Accelerate Your Workflow With Nutshell’s Built-In AI Agents

Nutshell

Are admin-heavy tasks and pipeline challenges stealing time from your teams critical sales and marketing activities? Nutshells AI Agents are here to speed up tasks and keep deals moving forward. We built Nutshells AI Agents to help you save time and increase your team’s effectiveness. These AI agents are built right into Nutshell and are here to help you accelerate a broad range of time-consuming tasks.

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Manage Risks, But Don’t Eliminate Them

Planview

Note: This is an updated post (original publish date was Aug. 29, 2018). Wait, what? When is it bad to eliminate risks? Between tariffs that threaten to eliminate your margins, regional conflicts that disrupt supply chains, and with the next economic downturn just around the corner, who in their right mind would want to embrace risk? Many companies we speak with are keen to score their portfolio of initiatives across a number of dimensions, like: Strategic fit Market value Development cost Techn

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Creating a Winning Sales Culture (video)

SalesPop

In this episode of the Expert Insight Interview , host John Golden talks with Tony Morando. Tony is the Chief Sales Officer at his company. He has worked in sales for 19 years. He started as an account executive and worked his way up to the top. Tony shares what hes learned about growing strong sales teams. 1. From Salesperson to Leader Tonys Early Days Tony started with cold calls and learning how to talk to customers.

Sales 109
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Customer Story: Zapier

Help Scout

The simplicity of Help Scout makes the work so much easier.

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The Emblazers Podcast, Ep. 14: Breaking Through Buyer Indecision (And Why Execs Are People Too) with Ted McKenna

Corporate Visions

Amanda DeVlugt and Tim Riesterer explore The JOLT Effect with co-author Ted McKenna, discussing the science around buyer indecision and strategies for sales teams to overcome customer hesitation.

Sales 52
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Clearing the Gridlock: Building a Responsive Pipeline for Product Development in Uncertain Times

Planview

Remember when road trips meant unfolding paper maps and arguing over missed turns? Today’s navigation apps have transformed that experience, providing real-time guidance that adapts to traffic, construction, and changing destinations. Product portfolio management is undergoing a similar transformation. While technology has made business more complex, the right integrated solution can simplify your product development journey.

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The Brooks Group Honors Sales Excellence at 2025 Stevie Awards

Brooks Group

Sales is a challenging and rewarding profession. To celebrate sales excellence and recognize the achievements of sales teams, The Brooks Group was proud to sponsor the 19th annual Stevie Awards for Sales & Customer Service. The Stevie Awards are the worlds top honors for customer service, contact center, business development, and sales professionals.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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12 Essential Appointment-Setting Tips

RAIN Group

What Is Appointment Setting? Appointment setting is the process of qualifying and scheduling meetings between sellers and potential buyers. Its a part of the larger process of prospecting, starting the sales conversation and converting interest into pipeline opportunities.

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How Does AI Commenting Solve the Problem of Low Engagement on LinkedIn?

LinkedFusion

Lets face it, growing on LinkedIn is tough when your posts get buried and your profile isnt getting the views it deserves. You know LinkedIn engagement is the key to visibility, but who has hours to spend commenting on posts every day? AI commenting is one such revolutionary technology that will trend tremendously in 2025 among professionals. What are some pain points every professional faces while engaging on LinkedIn?

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Business Intelligence Business: The Ultimate Guide (2024)

ClearPoint Strategy

Learn how business intelligence can transform your business with actionable insights and strategic decision-making in this practical guide.

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Why AI Software with an Open API is Crucial for B2B Wholesale Distribution

QYMATIX

Please enter your Email address Email Address Submit This article is a must-read for anyone working in B2B wholesale who wants to revolutionize their processes with AI. Imagine you are the managing director of a specialist wholesaler with an extensive product portfolio and thousands of customers. Your sales teams are constantly busy identifying profitable customers, minimizing churn risks, and finding cross-selling opportunitiesall under high time pressure and facing increasing competitive press

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Healthy Workplace Culture Is the Real Engine Behind High-Performing Teams

Strategic Planning and Management Insights

Successful companies like Netflix, Cisco, Google, and IKEA have one thing in common: a positive workplace culture that attracts top talent while fueling performance. For example, Cisco promotes a "conscious culture" where employees are encouraged to show leadership, speak up, and embrace their differences. Similarly, IKEA's culture revolves around diversity, equality, and togetherness.

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Top 15 LinkedIn Content Trends in 2025: Why They Matter & Where You’ll See Them

LinkedFusion

LinkedIn in 2025 isnt just a place to show upits where careers are made, leads are captured, and thought leaders are built in real time. But heres the truth: What worked last year is already outdated. LinkedIn algorithm 2025 has shifted. Audience behavior has evolved. And if your content doesnt match the momentum of whats actually working right now, youre invisible, even if youre posting daily.

B2B 40
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Unlock Insights with Report Generation Software

ClearPoint Strategy

Unlock the potential of report generation software with this comprehensive guide, offering insights on features, benefits, and choosing the right tool for your needs.

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The Harsh Truth: People Can’t Refer You If They Don’t Remember You – Set It and Forget It with Automated Marketing

Outbound Engine

While real estate is about buying and selling homes, its about so much more than that. Its about building relationships that last. The most successful agents know that staying in touch with past clients and nurturing leads is what drives long-term growth. But truly: who has the time? Between showings, closings, listing presentations, and managing client needs, marketing often falls to the bottom of the to-do list.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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It's Time to Lead the Leaders: Closing the Sales Manager Training Gap

SBI

Enablement leaders agree: if you want to improve frontline performance, you need to start with the people leading the front line. And yet many organizations are still missing a foundational piece of their enablement strategy: dedicated sales manager training.

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Outsmart LinkedIn Jail: Use Virtual Assistants to Grow Without Risks

LinkedFusion

If youre running an agency or sales team, youve probably heard the horror stories: LinkedIn accounts getting restricted or banned for using aggressive automation tools. As tempting as it is to scale outreach quickly, going too fast or using the wrong tech can land you in what the community calls LinkedIn Jail. But what if you could scale your outreach without putting your main account at risk?

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10 Best Strategic Portfolio Management Tools (2025)

ClearPoint Strategy

Explore the best strategic portfolio management tools to enhance performance and align your projects with business goals. Discover features that drive success.

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Behind the Scenes: The Making of Planview Connect 2025

Planview

After a six-year hiatus from large-scale gatherings, we brought back in-person events for one simple reason: our customers couldn’t stop talking about the smaller, face-to-face experiences we’d been hosting. Every small event we organized generated incredible enthusiasm and feedback that reminded us of the irreplaceable value of connecting in person.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.