Sat.Jul 09, 2022 - Fri.Jul 15, 2022

How to prepare your KAMs for a recession

Kapta

A recession is coming. Over two-thirds of economists now believe a recession is likely to hit in 2023. The probability of a recession has now risen from 30% to about 60%. During a recession, it’s essential to protect your revenue and prepare for future growth.

The Account-Based Experience: Find Your Sales, Marketing, & Customer Success Zen

Revegy

In a mediocre world of B2B, every department works in a silo attempting to reach their own group goals. Sales is trying to close more deals, marketing is trying to create more leads, and customer success is trying to ensure retention.

B2B 52
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How to ensure your agency team is diverse and inclusive, with Tutu Popoola

Account Management Skills

Welcome to Episode 66. We’re talking about diversity and inclusion in creative agencies with DE&I expert, Tutu Popoola , Lead HR Consultant and Managing Director at Sleek HR.

Why Aren’t You Winning More Business? The Real Reasons You’re Losing Sales

Account Manager Tips

Table of Contents. You win some, you lose some Why do we lose sales opportunities? Win/loss reviews: 10 questions to ask Favourite podcast In other news Quote of the week.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure.

3 Ways to Hold Salespeople Accountable

The Center for Sales Strategy

Holding people accountable is tough. You have to be tough and sometimes even be a jerk, right? sales pipeline

Sales 101

More Trending

28 Best Sales Opening Lines to Stand Out from Competitors

Drift

Did you know you only have 27 seconds to make a good impression? Yup, that’s it. 27 seconds. And the clock starts ticking as soon as your prospect opens that first email, video, chat, or call. So, if you want to leave a great impression on someone, you have to nail the beginning.

Sales 96

The Key Account At Bellevue University: Liz Pettinger And Harvey Dunham

The SAMA Podcast

What does key account management look like in a major educational institution? We find out with host Harvey Dunham as he takes Liz Pettinger, the Director of Key Account Management and Operations at Bellevue University on to the show.

How to improve email deliverability

Insightly

You may not be thinking about email deliverability, but you should. Here’s why: You have the perfect email. The subject line is engaging. Not quite click-bait, but not boring either. The pre-header draws you in. The graphic is meaningful and catchy. The text is a masterpiece.

The Leading Edge: How to Gain Competitive Advantage

Aepiphanni

Once brand loyalty is established, loyal customers usually stick around for the long-haul. But getting to that point is a tough, complex process that involves implementing many different methods to give your business a leading edge over the competition.

83

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Interesting facts and statistics about B2B wholesale and manufacturing in Europe

QYMATIX

Facts and statistics about B2B wholesale, distribution and manufacturing in Europe & Germany. Distribution in Europe is a significant job provider – 10 million employees. It works at the centre of the continent’s economy, covering almost all goods and services.

7 Tips for Value Based Selling

Brooks Group

Every salesperson has heard the phrase “value-based selling”, but other than being told to provide value when selling, there is little direction and instruction on how to do it, or what qualifies as value. .

12 Insurance marketing ideas any agent can use

Crank Wheel

12 Insurance marketing ideas any agent can use

Five Ways AI Can Help Brands Win at Customer Experience

Customer Think

According to Gartner, 81 percent of businesses compete primarily on customer experience.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Raising Lean Thinkers in a Lean House

Kainexus

Karidja Sakanogo joined us on our Continuous Improvement webinar series to share the core values and dimensions of Lean management that can alleviate parenthood. You can watch the webinar recording here or read the webinar transcript below

Growth-Driven CEOs are Wisely Investing in Commercial Productivity in 2023

SBI Growth

In a recent survey SBI conducted of nearly 150 CEOs, we asked how they anticipate commercial spending in 2023 relative to 2022 with a positive shift, negative shift, or no shift.

What is customer education? The ultimate guide

Zendesk

A knowledge base, community forum, and friendly team of customer advocates are critical to helping customers troubleshoot and learn how to use your products or services.

Emotions, Memories, and the Customer Experience

Customer Think

If you don’t remember an experience, did it really happen? Sure, lots of things happen to us that we don’t remember. If you don’t remember an experience, does whatever happened really matter? That is a much thornier question.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

My Favorite Mistake, Your Favorite Mistake? Learning From Mistakes as Individuals and Organizations

Kainexus

Mark Graban, Senior Advisor at KaiNexus, joined us on our Continuous Improvement webinar series to talk about My Favorite Mistake, Your Favorite Mistake? Learning From Mistakes as Individuals and Organizations.

How to Succeed with a Healthy and Holistic Lifestyle [PODCAST]

Sandler Training

Mike Montague interviews Maria Ellis, author of Redefining Entrepreneurial Success, on How to Succeed with a Healthy and Holistic Lifestyle. The post How to Succeed with a Healthy and Holistic Lifestyle [PODCAST] appeared first on Sandler Training.

Employee experience journey mapping: A step-by-step guide

Zendesk

In April 2022, a staggering 6 million American workers quit their jobs as part of the Great Resignation, according to the U.S. Bureau of Labor Statistics. That’s up from 5.7 million in April 2021.

Rethinking Customer Experience Strategy: Forrester’s 2022 CX Index Dropped to 2020 Performance

Customer Think

Since yearly improvement is a sign of good health, what should you do when performance sags? If it’s your car or a student’s grades, or your health or your revenue, you would explore what’s broken or outdated.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

2022 Ecommerce Platform Guide: Shopify vs WooCommerce

Groove HQ

One thing is clear: these are two highly popular, highly accessible platforms for turning your dream into a real, live, working ecommerce store. The only question is: which one is the better choice? The post 2022 Ecommerce Platform Guide: Shopify vs WooCommerce appeared first on Groove Blog.

How to Succeed at Finding Your Niche [PODCAST]

Sandler Training

Mike Montague interviews Kevin Roth on How to Succeed at Finding Your Niche. The post How to Succeed at Finding Your Niche [PODCAST] appeared first on Sandler Training. Podcasts] Blog Posts How To Succeed Professional Development client relationships Communication Skills how to succeed

What is employee experience? Guide for the future of work

Zendesk

One thing about employee experience is very clear: Workers don’t want to go back to the days of long commutes and uncomfortable pants. Collectively, workers are calling BS on “the way it’s always been done” in favor of flexible work and healthier work-life boundaries.

How to Market Your Blockchain Games to Mainstream Players

Customer Think

Blockchain games have taken the crypto world by storm since 2021. More and more crypto enthusiasts invest in the game and developers just couldn’t stop with their creative innovative concepts; metaverses, NFTs, tokens, you name it.

The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.

Fly’s Friday Five: What is Recession Resilience?

Brooks Group

Today we’re going to be talking about recession resilience. It’s a theme similar to what I’ve been talking about the last several videos.

3 Ways Marketing Automation Improves Customer Experience

ACT

Did you know that the estimated number of small businesses in the US is 31.7 million? Additionally, they make up 99.9% of all the firms in the US. . Considering how many businesses are out there, you might be feeling stressed about how to get more customers when you have so many competitors.

The Future of Sales Roundtable: Growth by Acquisition

SalesGlobe

Download a copy of the presentation. Mark Donnolo. All right. So let’s get going. How’s it going, Michele? Michelle Seger. It’s going well. Mark Donnolo. Good, good. I’m doing well early here on the East Coast 8 a.m., and it’s early for us.

Future Proof E-commerce: What is going to govern the ideal platform?

Customer Think

So, how to analyze different features of eCommerce platforms that are going to evolve the most along with the eCommerce ecosystem. As an Ecommerce-preneur, how should one look at it? How to compare eCommerce platforms under these scanners?

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.