Sat.Jan 04, 2025 - Fri.Jan 10, 2025

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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue. But while both roles drive revenue, they require two different skill sets.

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AI Tools to Supercharge Your Sales Strategy

Strategic Account Management Association

Dan Adams emphasizes the importance of leveraging AI as a strategic account manager to enhance efficiency and effectiveness in sales. AI can analyze large datasets, assist in preparing for calls, generate leads, and improve personal selling skills. Understanding available AI tools is crucial to staying competitive in an evolving market. The post AI Tools to Supercharge Your Sales Strategy appeared first on Strategic Account Management Association.

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Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot Sales

Youre selling something to someone who just wouldnt budge. No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. Literally. Somehow, the deal slips through your fingers, and so does the prospect. Youre left wondering where it all went wrong.

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Strategy Frameworks That Drive Results ft. LBL Strategies & IASP

ClearPoint Strategy

Learn how you can strengthen your strategy foundation for lasting success. Featuring LBL Strategies and the International Association of Strategy Professionals (IASP).

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Roam Research: The Cult Packaging Playbook | SBI Growth

SBI Growth

Roam Research is a note-taking application built to replicate the way our brains connect thoughts. Built on the idea of bi-directional linking.

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Executive Sponsorship

Whetstone

A recent LinkedIn conversation brought to the forefront an issue I’ve been working on and writing about for quite some time. Executive sponsorship in Strategic Account Management (SAM) is critical to ensuring initiatives succeed. The discussion underscored a persistent challenge. While executive sponsors bring credibility, influence, and resources to SAM initiatives, their involvement is often unstructured, reactive, or misaligned with the SAM’s strategic role.

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The RPOW Company Culture

Aepiphanni

Learn how RPOW Company Culture empowers teams through intentional leadership, strategic alignment, and growth-focused initiatives, driving success and sustainable business growth.

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Tearing Down the Pricing of Evernote and Notion | SBI Growth

SBI Growth

Today we're talking about something Peter is admittedly not very good attaking notes. More specifically, we're taking a look at the pricing strategies of established note-taking and organizing platform Evernote and their up-and-coming competitor Notion.

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The Raw Power of Entrepreneurial Resilience feat. Deb Sellinger

Sales Gravy

Entrepreneurship and Sales demands massive resilience. Its a skill, not a fixed trait, developed through intentional practice and persistence. Whether managing personal loss or professional setbacks, resilient entrepreneurs navigate challenges with focus and adaptability. This mental toughness enables them to push forward, align their business with their values, and create a lasting impact.

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Meal-Kit Delivery Pricing Teardown: Blue Apron vs. HelloFresh

Sales Readiness Group

We look at out Blue Apron and HelloFresh understand their core customer. The winner will the company that can reduce costs and increase value enough to drive growth.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Who Is Responsible for Strategy Development?

AchieveIt

Who in your organization is responsible for strategy development? If you need to think about the answer, read on. Imagine an environmental conservation nonprofit with an ambitious mission statement. Maybe its goal is to get local governments to reduce carbon emissions or restore degraded ecosystems. However, the nonprofit organization lacks a clear direction on how it will achieve its goals.

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Tearing Down Fender Play's Pricing | SBI Growth

SBI Growth

There are some brands that exemplify Americana. Levi's for workwear, Jack Daniel's for whiskey, and the company we're talking about todayFender guitars. Beloved by some of the most rock and roll people ever to grace the planet, Fender has been making guitars for the better part of a century. Now they're getting into the subscription economy with their educational app, Fender Play.

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Revolutionize Customer Conversations with AI

Strategic Account Management Association

Harnessing AI can significantly enhance sales preparation, leading to more meaningful customer interactions. Sales professionals equipped with relevant insights and strong questioning skills are better positioned for success. By leveraging AI tools for gathering information and asking the right questions, salespeople can foster deeper relationships and drive better outcomes.

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Tearing Down Evernote's Pricing | SBI Growth

Sales Readiness Group

Pricing has always been an issue for Evernote. The notes app was one of the first incredibly successful freemium products, growing to 75 million users and a valuation of $1 billion in its first five years. But the company always struggled with converting and monetizing those usersthe free version was just too good.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Motivate Your Team and Increase Performance

The Center for Sales Strategy

Building a highly-talented sales team is one thing, but keeping them motivated and performing at their best is another. The most effective leaders understand that each individual they manage is unique. What motivates one team member may not always motivate another. With that in mind, here are five ways you can motivate the individuals on your team and boost performance.

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Cameo's Second Act | SBI Growth

SBI Growth

SBI is the Growth Advisory for innovative companies seeking real-world, proven experience for marketing and sales results.

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Crafting Resilience in Business feat. Deb Sellinger

Sales Gravy

In this episode ofThe Sales Gravy Podcast, Jeb Blount, Jr. is joined by Deb Sellinger to explore the power of resilience and adaptability in entrepreneurship. Hear Deb's inspiring story about overcoming challenges, building businesses that align with personal values, and creating a clear vision for sustainable success. Key Takeaways - Resilience as a Skill: Resilience is not innate.

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Tearing Down YouTube Premium's Pricing Strategy | SBI Growth

Sales Readiness Group

Gone on a YouTube binge lately? Fallen down the rabbit-hole of celebrity interviews, cat compilations, or music videos from your favorite band? Did you know you can pay for all that?

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Why Gemba Walks Matter & How to Make Them Work

Kainexus

Gemba walks have become a widely adopted management technique. Leaders gain valuable insights into organizational value flow and often discover improvement opportunities by directly visiting the work environment. This collaborative approach involves employees sharing details about their tasks and the reasons behind them. Why are Gemba Walks Important for Organizational Success?

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Tearing Down Postmates' Pricing | SBI Growth

SBI Growth

Postmates is an on-demand delivery platform that delivers anything from burritos to iPhones. Founded in 2011, Postmates has operations in close to 385 cities and is within reach of 135 million people, which is almost half the U.S. population.

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Prospecting Secrets to Stand Out in a Noisy World (Ask Jeb)

Sales Gravy

Welcome to a new segment of the Sales Gravy Podcast called Ask Jeb! I believe sales professionals are the heartbeat of the economy. Youre the ones generating revenue for your organization and fueling innovations that keep businesses thriving. Without your hustle, your company doesnt move forwardand, frankly, neither does the global economy. Youre the elite athletes of the business world.

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6 Common B2B Pricing Strategy Mistakes | SBI Growth

Sales Readiness Group

As you move into the new year and begin taking stock of your business and planning out for the rest of the year, its important to make sure youre considering all areas where you might improve. An important part of this reflection process is looking for opportunities for improvement. Ask yourself one question: how often did you think about your pricing in 2018?

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Entrepreneurs Are Struggling With Mental Health — Here’s How They Manage Their Stress

Hubspot Sales

Entrepreneurs are more likely to self-report having mental health struggles , which makes sensestarting a business from scratch can be risky, exhilarating, and exhausting, often all at once. Whats most important is that mental health stressors can be dealt with and dont have to get in the way of your success. In this piece, Ill dive deeper into entrepreneur mental health and outline what entrepreneurs told me about their most pressing mental health stress, and their anecdotal advice for rising a

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Pricing Page Teardown - Hubstaff | SBI Growth

SBI Growth

For this week's episode, we are going to the land of time, also known as Hubstaff, the employee time-tracking & productivity monitoring software. They're used by all types of folks, from landscapers and construction crews to attorneys and software companies, blue collar and white collar alike.

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You Can Only Control Three Things (Money Monday)

Sales Gravy

Happy New Sales Year! This is the first Monday of the year. The slate is clean. The opportunity to excel, to level up, to make this your best year ever is yours for the taking. The world is your oyster. Its time to shake off distractions, get focused, and execute. As we look forward to the next twelve months, there are only three things you control.

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Pricing Teardown of Slack | SBI Growth

Sales Readiness Group

In this video, Price Intelligently experts teardown Slack's near perfect SaaS pricing and it comes down to one thing: value metrics.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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The Case for Adopting a Product Operating Model

Planview

When Dr. Mik Kersten published Project to Product a groundbreaking book that introduced the Flow Framework just over six years ago the term product operating model was relatively new. At the time, many leading software companies already knew how to organize people through a product-oriented mindset. Among other practices, they supported persistently funded, cross-functional teams led by product managers to iteratively deliver value.

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The Peloton Pivot | SBI Growth

SBI Growth

Pelotons aspirational brand traditionally targeted the wealthy and healthy, but recent moves suggest theyre now opening up to a broader customer base.

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The Challenger Sales Model

Flevy

The sales world is no stranger to evolution, and the Challenger Sales Model stands as a landmark approach to navigating todays complex, insight-driven markets. Developed by Matthew Dixon and Brent Adamson, this model shifts the focus from relationship-building to challenging customer perceptions with fresh insights and tailored solutions. Introduced in their seminal book, “The Challenger Sale: Taking Control of the Customer Conversation,” the methodology originated after studying the

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Implementation Fee Benchmarks | SBI Growth

Sales Readiness Group

Ah, one of the great debates in SaaS: implementation fees. For the uninitiated, implementation fees are essentially an extra fee for training, setup, or actual technical implementation that you pay in addition to what youre paying for the product. Although mainly seen in B2B, there are quite a few B2C companies that deploy this tactic.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.