Do your emails measure up?
Engage Selling
JANUARY 24, 2017
Response rates are critical in sales. After all, of you can’t get a buyer to respond to a call or an email…you can’t start a relationship let alone close a sale.
Engage Selling
JANUARY 24, 2017
Response rates are critical in sales. After all, of you can’t get a buyer to respond to a call or an email…you can’t start a relationship let alone close a sale.
Planview
JANUARY 25, 2017
Spigit is off to a great start in 2017 after a very successful 2016. Last year we announced our strategy to extend our leadership in Innovation Management, and I’m pleased to say that we are firing on all cylinders, as Spigit has become the defacto standard for the enterprise. With the New Year in full swing, I’m excited to share a couple of big announcements with you.
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SBI Growth
JANUARY 24, 2017
Today in this post we will demonstrate how to understand how executives make purchase decisions. Failure to understand exactly how executive decision makers inside your target accounts buy will result in poor win rates, long sales cycles, and you missing.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Engage Selling
JANUARY 27, 2017
Most sales reps are making a fundamental mistake when handling the pricing objection. They’re always trying to get the buyer to make an apples-to-apples comparison on the pricing and that’s not what we want.
MTD Sales Training
JANUARY 27, 2017
One definition of assertiveness is being confident and direct in dealing with others. Assertive people know what they want and aren’t afraid to ask for it. They also respect the feelings and needs of others and are prepared to negotiate solutions that are acceptable to both sides. Aggressive people want to win at all costs. Passive people give in and are prepared to lose in order to keep the other person happy.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Engage Selling
JANUARY 26, 2017
Picture this…you call into your bank for support. Upon dialing the number, you’re prompted by a machine to enter in your card number and other details.
SBI Growth
JANUARY 27, 2017
B2B CMO’s have guided your teams to generate enough leads for the sales team to exceed the revenue objectives. However, conversion rates are declining and marketing activity is not equating to success on the revenue side. This gap is getting larger as.
SBI Growth
JANUARY 22, 2017
Chief Product Officers know revenue growth comes from a best-in-class go-to-market game plan. They pull insights from the external marketplace to set direction for the company’s products, in alignment with the corporate strategy. It means making choices: which products to.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SBI Growth
JANUARY 21, 2017
Stop Launching Products with One Arm Tied Behind Your Back.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
SBI Growth
JANUARY 27, 2017
A sales-driven CEO is a CEO whose strategy is based on having the best sales force in the industry. He, or she, has determined to win by outselling the competition.
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