SBI Growth
JUNE 7, 2017
Revenue attribution is one of the most important KPIs a board member can review. If your CMO is not currently reporting on revenue attribution, it’s imperative that they start immediately. Download our SBI Magazine Special Issue: Revenue Attribution. Revenue attribution involves.
Engage Selling
JUNE 5, 2017
Selling has changed. Markets have changed. Buyers have changed. Therefore, advice to sellers must change. Sadly, too many training programs have been slow to adapt, and are still teaching skills from “days of yore.
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MTD Sales Training
JUNE 6, 2017
Getting prospects to reply to your emails can seem daunting. You put it all together, you give details about your products and how good they are, you make special offers, send them all off and then wait for the replies to pour in, with orders attached. Yeah, right! How can you build more chances that you’ll get replies to your emails? Simply by putting yourself in the mindset of the receiver.
Planview
JUNE 8, 2017
When establishing an innovation program, business leaders often struggle with forecasting the potential economic impact. To address this, Spigit commissioned Forrester Consulting to conduct an independent study examining the value customers receive from implementing an innovation program that leverages Spigit’s enterprise innovation management software.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
SBI Growth
JUNE 6, 2017
Today’s show will demonstrate how to create new markets through the development of new products. On the show today is a Chief Executive Officer who has grown his company by creating new markets. Our focus will be on how to.
Engage Selling
JUNE 9, 2017
This year, my team and I have had the pleasure of working on some really interesting projects. In one case, a client discovered that their customers demanded a 24-hour turnaround on all quotes.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Sales Gravy
JUNE 9, 2017
Satisfaction doesnt guarantee you their business; convenience and price will dictate their future business. We see this behavior in the grocery business: shoppers go where the sales are. Its either convenience or price unless they are loyal.
SBI Growth
JUNE 7, 2017
I recently interviewed Loren Brockhouse, a Senior Vice President of Global Sales who knows how to Make the Number. Today’s topic is about winning more deals, winning bigger deals, and winning them faster.
Engage Selling
JUNE 8, 2017
This common error costs more sales than most sales leaders are willing to admit.
ReviewTrackers
JUNE 7, 2017
Customer experience looked very different in the early 1900s than today. At that time, customers were just beginning to experience the option to return items, for example. This type of experience was unique and part of a new type of consumer culture. Today, customers still want an experience that exceeds their expectations, but the experience itself has transformed to become more complicated and complex than ever before.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Gravy
JUNE 7, 2017
I hear all the time from salespeople saying how their prospecting plan doesnt seem to be delivering the results they need. Everyone needs to continually fine tune their prospecting process.
Engage Selling
JUNE 3, 2017
Improving the revenue-generating capacity of your business hinges on accelerated sales. The more you sell in less time, the faster you grow. The secret to achieving this: build your own inside track for sales.
ReviewTrackers
JUNE 8, 2017
Welcome to Customer Insights, a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: Google releases new mobile experience and includes reviews, and Micah Solomon writes about eight essential elements that make up customer service. Subscribe to receive these stories and more every week in your inbox.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Sales Gravy
JUNE 6, 2017
You have weeded through the pool of applicants and landed on a handful of seemingly promising candidates. And, you are feeling quite excited about where these potential salespeople could take your company.
Planview
JUNE 8, 2017
Having a four-year-old daughter means handling cash. Her relatives slip singles and fives into her birthday cards. A dollar here from a favorite aunt. A dollar there from the grandparents. It adds up. Last week I visited the local branch of our bank to deposit her loot. The bank is a Spigit client. While there, I noticed a row of yellow light bulb toys sitting on the back counter.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
Sales Gravy
JUNE 6, 2017
Its almost impossible to perform at a high level when you are in a state of low energy and depleted emotions. However, you can change that almost instantly by changing your physiology.
SBI Growth
JUNE 9, 2017
Revenue attribution is one of the most important KPIs a board member can review. If your CMO is not currently reporting on revenue attribution, it’s imperative that they start immediately. Download our SBI Magazine Special Issue: Revenue Attribution. As marketers, we.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Planview
JUNE 8, 2017
Having a four-year-old daughter means handling cash. Her relatives slip singles and fives into her birthday cards. A dollar here from a favorite aunt. A dollar there from the grandparents. It adds up. Last week I visited the local branch of our bank to deposit her loot. The bank is a Spigit client. While there, I noticed a row of yellow light bulb toys sitting on the back counter.
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