Account Manager Tips
JUNE 20, 2025
The post Customer Retention Strategies That Stop Churn in Its Tracks first appeared on The KAM Coach Proven B2B retention moves to spot churn early, deepen trust, and keep your best clients loyal—without gimmicks The KAM Coach - Key Account Management Training, Coaching & Consulting
Hubspot Sales
JUNE 16, 2025
As a business owner, sales isn’t just a job — it’s baked into everything I do. Pitching clients, negotiating partnerships, growing a network. You can’t escape it. And if you’re looking for a sales role? Same story. The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” But recruiters and sales leaders? They’re wading through stacks of near-identical resumes, making snap judgments on who’s worth a second look.
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Brooks Group
JUNE 17, 2025
Effective sales management requires a fundamentally different skill set than being an individual contributor. Yet many new sales managers find themselves thrust into leadership roles with little preparation for the transition. The hunters and farmers who excelled at closing deals now face the complex challenge of motivating, sales coaching , and developing others to achieve those same results.
Red Star Kim
JUNE 20, 2025
What were the key themes arising at the recent PM Forum – PM Forum workshop on “Towards KAM and ABM: Helping fee-earners with client relationship management”? 14 delegates from across the UK joined us – mostly from law firms. Some delegates were looking at establishing their first KAM programme whilst others were reigniting or refining the KAM programmes in their firms.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Force Management
JUNE 20, 2025
Great sales leaders know how to make the number, but the ability to do that consistently requires more than just great sales skills. The best revenue leaders understand the critical need to equip individuals with the proper tools for revenue success and drive organizational outcomes. A great sales leader understands the importance of a structured sales discipline while reinforcing methodologies that drive measurable results.
DemandFarm
JUNE 18, 2025
The traditional sales tech stack is dying, and there’s no denying it! How sales tech has been built, integrated, and expected to deliver results over the past two decades is fundamentally changing. Sales and revenue teams have been focused on solving specific challenges, one at a time. When lead qualification became complex, they added a lead scoring tool.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
SalesGlobe
JUNE 17, 2025
Agile sales compensation plans, capable of adapting to macroeconomic shifts, enable organizations to quickly respond to a shifting market landscape without requiring complete rewrites or significant disruptions. Especially during times of economic uncertainty, leaders must resist the temptation to build overly complex plans which, despite their thoroughness, often become rigid, difficult to optimize, and administratively burdensome.
Sales Gravy
JUNE 18, 2025
That's the question every sales leader, CEO, and HR department is wrestling with as AI tools flood the market with promises to automate everything from prospecting to closing deals. Meanwhile, salespeople are panicking, wondering if their jobs are about to disappear to some algorithm that can write emails faster than they can type "Dear Valued Customer.
MTD Sales Training
JUNE 17, 2025
AI Sales is gaining traction rapidly, changing how some teams manage lead generation, outreach, and administrative tasks. But that doesn’t mean salespeople are being replaced. Far from it! While automation can speed things up, it still can’t match the judgment, trust, or emotional intelligence real conversations need. This blog looks at where AI Sales fit, where it falls short, and why strong sales training is more important than ever to keep people at the centre of the process, not pushed out b
PandaDoc
JUNE 16, 2025
In sales, compensation plans often hinge on a number called OTE, or “on-target earnings.” OTE represents the total amount that a rep can expect to earn if they hit 100% of their quota, combining their base salary with annual commissions or bonuses. OTE helps set clear expectations for performance and pay. For sales reps, it’s a benchmark.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
LinkedFusion
JUNE 18, 2025
If you’re still trying to sell your products or services through various direct channels alone, you’re leaving growth on the table. Relying solely on in-house teams to handle every sale, campaign, and market expansion can slow you down and burn out your resources. That’s where channel marketing comes in. By working with intermediaries like distributors, resellers, retailers, and affiliates, businesses can distribute and sell their products faster, more efficiently, and to wider target markets.
Sales Gravy
JUNE 19, 2025
You know the drill. The quota clock is ticking, the pressure is mounting, and there's that relentless urge for a quick win. Every sales professional has felt that impulse to rush the process, to push for the immediate "yes," because, well, the numbers demand it. But here's the tough question you need to ask yourself: What if that very pressure is actively sabotaging your long-term success?
Kainexus
JUNE 18, 2025
Rolling out Strategy Deployment can be daunting, especially when you’re managing complexity across multiple sites, departments, or regions. Where do you start? How do you keep every location aligned? How do you maintain visibility without creating noise? This post will walk you through the proven formula for successful Strategy Deployment, with a specific lens on how to scale it effectively across a distributed organization.
Account Management Skills
JUNE 16, 2025
Skip to main content twitter facebook linkedin youtube search Menu Home AI Readiness Quiz Training Account Accelerator Account Booster Account Kickstarter About Events Podcast Blog get in touch search Close Search Account management skills development Improve Account Management Skills Transform Yourself Why clients ‘bypass’ account managers – and how to fix it By Alison Reay-Jones June 16, 2025 No Comments An agency owner told me last week, “Clients say they trust my team, yet
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
LinkedFusion
JUNE 20, 2025
If you’re still trying to sell your products or services through various direct channels alone, you’re leaving growth on the table. Relying solely on in-house teams to handle every sale, campaign, and market expansion can slow you down and burn out your resources. That’s where channel marketing comes in. By working with intermediaries like distributors, resellers, retailers, and affiliates, businesses can distribute and sell their products faster, more efficiently, and to wider target markets.
Hubspot Sales
JUNE 18, 2025
Is it true that flattery will get you everywhere? In my experience, flattery in sales will at least earn you 20 more seconds of a prospect’s time — and that may be just the opening you need. Salespeople love to talk about whatever product or service they’re selling. Unfortunately, every time a salesperson does this, a kitten dies. Instead of giving a product-focused pitch, you need to show that you’ve been paying attention to your prospect’s victories and challenges.
AchieveIt
JUNE 17, 2025
Organizational strategic planning is more effective with the right tools and advanced solutions. Strategic planning software solves common difficulties in aligning goals and preventing inconsistent execution, so each department can work toward the same objectives and produce greater results. When you understand the benefits of strategic planning software for organizations, you can implement it effectively into your systems and operations.
Strategic Communications
JUNE 17, 2025
With over 1.2 billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
LinkedFusion
JUNE 17, 2025
In today’s noisy digital marketplace, it’s not enough to just send emails and hope for the best. If you’re still relying on cold outreach tactics with no context or timing, you’re leaving conversions on the table. Trigger-based outreach is the answer, empowering you to automate outreach based on sales trigger events, personalize communication, and engage your prospects at the right moment across LinkedIn , email, and other B2B channels.
Revegy
JUNE 17, 2025
Nowadays, businesses need teams dedicated to more than just closing deals. In fact, they’re bringing together multiple revenue-generating teams, such as marketing, customer success, and presales, to achieve cohesive and sustainable growth. Recent statistics highlight this shift, with customer success now contributing 23% to revenue enablement efforts, presales 18%, and marketing 15%.
SBI
JUNE 17, 2025
Lacking clarity on what investments are working and what aren't, is an issue. Across boardrooms and investor updates, the question is no longer “Are we investing enough in growth?” It’s “Are we getting the return we should?” That’s why Return on Go-to-Market (RoGTM) is quickly becoming the new operating standard. It’s not just another performance metric—it’s a lens for understanding how commercial investments convert into revenue, margin, and enterprise value.
Kainexus
JUNE 20, 2025
If you’re a CI leader, you’ve likely experienced the paradox: you’re driving improvements across the organization, but your executive team still sees your program as “supporting work” and not strategic work. You may hear positive feedback, even encouragement. But behind closed doors, your program is being measured against a different standard. The good news?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
LinkedFusion
JUNE 20, 2025
If you’re still relying on cold calling or single-message outreach to win leads, you’re leaving money on the table. In today’s fast-paced B2B sales environment, success comes from building structured, personalized, and automated LinkedIn sales sequences that move prospects from “just browsing” to “let’s talk.” A LinkedIn sales sequence is more than just a set of LinkedIn tasks; it’s a strategic, multi-touch approach to connect with prospects on LinkedIn, build trust, and book more meetings.
Help Scout
JUNE 20, 2025
Design better by listening first. Learn how Help Scout product designers use support conversations to build empathy, improve products, and stay close to customers.
ClearPoint Strategy
JUNE 20, 2025
Master facilitation questions for strategic planning to guide your team toward effective collaboration and actionable insights in your next strategy session.
SBI
JUNE 17, 2025
SERVICES SERVICES OUR SERVICES Go-to-Market Strategy Consulting Data-driven commercial value creation assessment, strategy and tailored execution plans to drive growth. Advisory Sustained support for client-led growth planning and initiative execution with unlimited access to Growth Advisors and a digital library on SBI Pro. Training Skills-based training and content licensing to improve the sales and customer success team productivity.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Nutshell
JUNE 17, 2025
Tired of hand-sorting form responses? Our new Form answer automations feature automatically links new contacts to the right tags, audiences, sources, products, and pipelines, reducing your admin time so you can focus on strengthening relationships. Your form submissions are packed with crucial data to help your sales and marketing teams close more deals.
Strategic Communications
JUNE 20, 2025
With over 1.2 billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.
Engage Selling
JUNE 17, 2025
By popular demand – my three top tips of the last year… This week – Asking for the Close! Let’s face it: Asking for the business can be terrifying for … The post My Top Tips – Asking for the Close first appeared on Colleen Francis - The Sales Leader.
SOAR Performance Group
JUNE 17, 2025
Speakers John Thackston Session Abstract Customer Success Leaders are being asked to drive more expansion revenue, but many are struggling to achieve their targets. In this session, hear: The top […] The post Driving More Expansion Revenue appeared first on SOAR Performance Group.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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