Engage Selling
FEBRUARY 9, 2017
Do you ever feel as though you’re not doing quite enough for your clients? You’ve delivered everything that you promised to deliver, and the client seems to be happy with the services and products you have provided them.
SBI Growth
FEBRUARY 10, 2017
The ratio of Customer Acquisition Cost (CAC) to Customer Lifetime Value (CLTV) is the clearest indicator of how your go-to-market investment is creating shareholder returns. Companies with high CLTV:CAC ratios enjoy a robust sales and marketing ROI. Low-ratio companies spend.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
MTD Sales Training
FEBRUARY 9, 2017
Did you know that every buying decision is an emotional one? People buy something from you because they either want it or desire it. Wants and desires are emotional triggers and are much different to a persons needs. Let me ask you a couple of questions : How many times in the past have you needed something but never actually purchased it? Likewise, how many times have you purchased something (i.e a want) but you didn’t actually need it?
Planview
FEBRUARY 6, 2017
In the U.S. alone, the estimated cost of customer churn due to poor service is $1.6 Trillion, according to a recent Accenture report. Understanding customer expectations and requirements has never been more important. But capturing and aggregating feedback at scale is easier said than done. However, with the “Voice of the Customer” (VoC) approach and growing number of use cases for crowdsourcing technology, companies have the solutions they need to make it less complicated.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Engage Selling
FEBRUARY 7, 2017
How often do you track your growth accounts? In order to be successful with your growth clients, you should be tracking them on a regular basis. More specifically, you should update yourself on their progress on a monthly basis.
SBI Growth
FEBRUARY 7, 2017
Today’s show will demonstrate how to cover the market completely with both direct and indirect sales channels. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Flip to the sales strategy section of the PDF and review the.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
SBI Growth
FEBRUARY 5, 2017
Today’s show will demonstrate how to identify an “A” Player profile for an account manager. If you are relying on the heroic efforts of a few, eventually, it will catch up to you and you will miss your number. To.
SBI Growth
FEBRUARY 7, 2017
It’s a bet-your-business decision. The right sales leader blazes the trail to skyrocketing success. The wrong one crashes and burns. Both may have a brilliant pedigree. Question is, what type of executive is best equipped to deliver on the objectives.
SBI Growth
FEBRUARY 4, 2017
Nothing short of an all-star lineup can execute on your corporate strategy. If you field an average executive team, you are likely to miss your revenue growth objective. For a comprehensive set of considerations to help define your corporate talent strategy, download.
SBI Growth
FEBRUARY 9, 2017
Today’s show will demonstrate how to earn brand preference by satisfying the information needs of your target customers and prospects. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Flip to the marketing strategy section of the.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SBI Growth
FEBRUARY 8, 2017
Today’s article is focused on how to execute account-based marketing. This involves replacing leads with opportunities for the sales team through ABM. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Turn to the marketing strategy.
SBI Growth
FEBRUARY 5, 2017
Do you look forward to business travel? For many people, it gets old fast. Technology may have changed the way we live but many complain that business travel is the same old drag. It doesn’t have to be. Whether you’re.
Engage Selling
FEBRUARY 10, 2017
We’ve already talked about how the more time you spend doing a thorough qualification means you’re going to win more business.
Advertisement
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Expert insights. Personalized for you.
98 
Let's personalize your content