Sat.May 03, 2025 - Fri.May 09, 2025

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Three Questions to Answer When Building an Internal AI Operations Team

Force Management

As AI becomes even more prevalent in society and business, leaders are looking for ways to embed the new technology into their go-to-market motion. Gartner predicted in 2023 that 35% of CROs would establish an internal AI Operations team by 2025. These teams help to manage change, compliance and adoption to ensure new technology is used in a way that promotes the companys goals.

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The Art of Listening

Red Star Kim

PM Forum Canada presented a fantastic webinar on the art of listening. I was really impressed with the book by Kate Murphy You’re not listening – What you’re missing and this session was equally illuminating. The session – attended by over 200 delegates – provided insights into how to listen without filters to your people, clients and communities to build reputation, strengthen relationships and generate revenue.

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7 Discovery Call Mistakes Successful Sales Reps Avoid — and What They Do Instead, According to Experts

Hubspot Sales

Discovery calls seem straightforward: learn about your prospect and present your solution. But in reality, they derail more often than they succeed. Ive been there watching a prospects energy fade as I talked too much, only to receive a polite well think about it before they disappeared forever. The truth? Most sales professionals unknowingly sabotage these calls and make predictable mistakes that kill rapport and crush their chances before the deal even begins.

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Forget “Weathering the Storm.”

Luminas Strategy

It’s Time to Steer Through It With Your Customers We’ve been there. Sitting in leadership meetings, wrestling with the impact of economic shifts, feeling the pressure to make the right moves when the future feels anything but certain. It’s a familiar landscape for many B2B organizations right now. Inflation, tariffs, policy changes that are creating market volatility they don’t discriminate, and are forcing even the most well-established players to re-examine everything.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How Do You Make So Many Cold Calls? (Ask Jeb)

Sales Gravy

Tyler Goss, from Tampa has two critical sales questions: 1) How do we achieve those "crazy" prospecting numbers I talk about in my books? 2) When should a lead become a pipeline opportunity? In this podcast I break down these answers in plain English. When to Create a Deal: Finding the Sweet Spot There's no shortage of opinions on when to create a deal in your CRM.

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Getting the most from LinkedIn

Red Star Kim

Chloe Cristine of TBD Marketing presented her new digital marketing training workshop for PM Forum on “Getting the most from LinkedIn”. Chloe provided an information-packed session with the latest research, best practice and practical tips for getting the most from LinkedIn for both corporate users and individuals. Chloe has 12,000 followers and works with TBD Marketing which produces Linkedin Influencers | Legal | 2024 Q3. 15 delegates (assistants, executives, digital marketing managers, c

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Enable Fast, Secure and Convenient Logins With Single Sign-On (SSO) in Nutshell 

Nutshell

When your team is working across multiple platforms and applications, they need quick and secure access to their data. An effective way for your IT team to oversee application access is through single sign-on (SSO), an authentication method that enables users to access multiple platforms with a single set of login credentials. Nutshells SSO and directory sync (DS) features enable your business to manage account access more easily and enhance CRM data security.

CRM 71
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Customer Value Proposition: 5 Pillars That Drive Purchase Decisions

Brooks Group

Understanding how your customers define value is essential. While sales professionals often focus on what they believe matters most, customers ultimately determine value through five key dimensions: quality, service, experience, delivery, and price. Lets explore each pillar and how you can use a value-based selling approach to meet customer expectations. 1.

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Doing More with Less: How Toolchain Integration Builds Resilience in Uncertain Times 

Planview

In todays climate of economic uncertainty, organizations are being forced to rethink how they operate, invest, and innovate. Markets can shift overnight, and budgets shrink without warning. For technology leaders expected to do more with less, one powerful but often overlooked opportunity stands out: toolchain integration. As demands rise and resources shrink, how well your software development, operations, and DevOps tools work together can determine whether you move forward or fall behind.

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It’s Not Your CRM – It’s You

Engage Selling

Let’s stop pretending CRM data isn’t useful. Let’s break down why bad data isn’t the real problem (hint: it’s fixable) and talk about how to use your CRM for deliberate, … The post It’s Not Your CRM – It’s You first appeared on Colleen Francis - The Sales Leader.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Import All Your Products to Streamline CRM Setup 

Nutshell

If your organization manages lots of product or service SKUs, keeping up with the details can become a challengeespecially if youre also managing which products are connected with sales opportunities in your CRM. Nutshells new product importer tool makes it easy to import or update all your products and services at once, so you can spend less time on CRM setup and more time closing deals.

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5 Killer Sales Moves You Can Learn From An Entrepreneur

Sales Gravy

Heres a hard truth most salespeople never hear: The most dangerous thing you can do is think like an employee. On this weeks episode of the Sales Gravy Podcast, business consultant for entrepreneurs David Neagle says: You've got to see yourself above the place that you actually want to accomplish. The highest-earning reps? They think like owners. They take responsibility for their number, their mindset, and their mission.

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How to Give Constructive Feedback to Managers

CMOE

Providing constructive feedback to your manager can feel like a daunting task. You are offering input to someone who holds significant influence over your career and daily work. However, considering that one in two employees leave their jobs due to poor management, giving feedback could be the key to improved job satisfaction and fulfillment. When given in the right way, managers often welcome feedback as an opportunity for personal and professional growth.

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AI-Powered Quarterly Business Reviews for the Rescue of Account Managers

DemandFarm

In my years working alongside account management and customer success teams, one thing has become painfully clear: the Quarterly Business Review (QBR) process is broken. Traditional QBRs demand hours of manual effort, juggling multiple systems, and aligning narratives, only to end up with a static presentation that barely scratches the surface of customer insights.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Entrepreneurship through acquisition: When and why this innovation strategy works

Hubspot Sales

As a freelance writer, I constantly learn about new industries and how they work. Lately, Ive started to learn more about entrepreneurship through acquisition. In my former life as a Spanish teacher, private equity and acquisition entrepreneurship werent on my radar. Instead, I was more focused on learning to make the language more comprehensible. So, to learn more about how goal-oriented entrepreneurs can establish a new career path through business acquisitions, I knew I needed to talk to an e

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You Have Anything You Want If You Are Willing to Be Boring (Money Monday)

Sales Gravy

At a practice round at a major golf tournament recently, one of the players hit an exceptionally beautiful shot. A fan in the gallery exclaimed, "Man, I wish I could hit a shot like that!" The player walked over to the fan and said, tongue-in-cheek, "No, you don't." The fan looked confused. "What do you mean?" The player replied, "You don't want to hit a shot like that because hitting a shot like that means hitting a thousand balls a day, every day, for the next 20 years.

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Managing Generational Differences in the Workplace

CMOE

Todays corporate landscape is dynamic, bringing together five generationsthe Silent Generation, Baby Boomers, Gen X, Millennials, and Gen Zeach contributing distinct strengths, values, and work styles. While it can create some challenges, this diversity also offers a powerful opportunity to drive innovation, collaboration, and resilience across your organization.

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Stepping into the Future of Account Management and Taking a Look at DemandFarm’s KAM AI

DemandFarm

This is the beginning. And almost anything can happen! A document lies open with an account name, a champions name, and a revenue figure at the top. A review trail stretches endlessly, and some notes representing relationships. Somewhere, an account manager scrolls through it all, searching for context as a decision is due. But memory, fragile and fallible thing, fails them again.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Inside Holding Companies — The Entities That Own Popular Businesses [+ Expert Tips]

Hubspot Sales

Most people are unaware that theyre doing business with a holding company when they bank, buy a jacket, or sign up for a health club membership. I know firsthand because that was me. Until I launched into the world of business reporting, I never considered the underpinnings of a company offering the service or goods I wanted. Back then, I was looking for a good price and a good value and sometimes, perhaps shamelessly, for bragging rights about my latest purchase.

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Want to be Like Yoda? Apply the Discipline of the 1% Rule to Build Habits That Transform

Whetstone

I love movies. They go beyond stories. Often, theyre about transformation. For most movies, the hero is at the center of the story. Thats who we follow. Someone starts out confident, but then becomes stuck, unsure, or overwhelmed and finally ends up somewhere new. Changed. Thats the arc were all drawn to. The hero rises. The stakes are real. The pressure is on.

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5 Powerful Biases that Steer Your Buyers’ Decisions

Corporate Visions

Discover the 5 cognitive biases that drive B2B buyers' decisions and get research-backed techniques to recognize and overcome hidden mental barriers that stall your deals.

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Strategic Content Marketing: Where Value Meets Visibility

Strategic Communications

In today’s digital ecosystem, content remains king—but only when it wears the right crown. The most effective content marketing isn’t about producing more; it’s about producing with purpose. As I’ve observed working with organizations from Fortune 500 companies to solopreneurs, successful content strategies begin with a fundamental question: What value are you offering your audience?

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Meet the 14th-Annual Planview Vision Award Winners

Planview

On April 23, at Planview Connect the premier global gathering of Planview customers, partners, and industry experts we recognized six leading companies with a Planview Vision Award. For 14 years running, the Vision Awards have highlighted Planview customers with compelling journeys and remarkable outcomes. These companies are streamlining operations, aligning strategy with execution, accomplishing their digital transformation goals, and more.

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OutboundEngine Named to T3 Sixty’s 2025 Tech 200 for Email Marketing Automation Excellence

Outbound Engine

Were thrilled to share that OutboundEngine has been recognized in the 2025 T3 Sixty Tech 200 , earning a spot in the Middle of the Funnel Email Marketing category! As a leader in email marketing automation , OutboundEngine helps real estate professionals stay top-of-mind with their contacts, build meaningful relationships, and grow their businesses – without adding to their workload.

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How to Extract Contact Info of LinkedIn Profile for Outreach

LinkedFusion

Finding the right contact information is crucial for cold outreach, lead generation, and sales prospecting. While LinkedIn is a goldmine of B2B data, it often hides email addresses and phone numbers unless youre connected with someone. So, the big question is: How to get contact info from LinkedIn without connections? In this blog, well explore the best ways to get contact info from LinkedIn, even if youre not connected.

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Strategic Content Marketing: Where Value Meets Visibility

Strategic Communications

In today’s digital ecosystem, content remains kingbut only when it wears the right crown. The most effective content marketing isn’t about producing more; it’s about producing with purpose. As I’ve observed working with organizations from Fortune 500 companies to solopreneurs, successful content strategies begin with a fundamental question: What value are you offering your audience?

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Top 10 KPI Generators for Streamlined Performance

ClearPoint Strategy

Learn how a KPI generator can streamline strategy execution by automating KPI creation, enhancing data-driven decisions, and aligning metrics with business goals.

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The Emblazers Podcast, Ep. 12 – Closing Deals Smarter with Saad Saad

Corporate Visions

Amanda DeVlugt and Tim Riesterer sat down with professor and master negotiation coach Saad Saad to chat about how sales teams can think more strategically about negotiating and why tension isnt the villain you might think it is.

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How to Connect LinkedIn and HubSpot: A Step-by-Step Guide

LinkedFusion

Imagine having the power to connect with your ideal customers effortlessly. By integrating LinkedIn and HubSpot , you can turn that vision into reality. This dynamic duo allows you to fine-tune your advertising on LinkedIn while harnessing HubSpot’s tools to track your performance and personalize your outreach. It’s about working smarter, not harder where you get to build genuine relationships and engage authentically with your audience.

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Futureproof your account management role – with AI for Account Managers

Account Management Skills

Future proof your career with AI for Account Managers training

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.