Sat.Jun 21, 2025 - Fri.Jun 27, 2025

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5 Game-Changing Sales Insights from Q2 2025

Sales Gravy

The second quarter of 2025 delivered some incredible conversations on the Sales Gravy podcast. From discipline strategies that separate winners from wannabes to the psychology of selling that most reps completely miss, here are the five most powerful insights that can transform your sales results immediately. 1. Focus on Activity, Not Outcomes The Problem: Most sales reps get discouraged when they don't book meetings, causing them to change their approach daily.

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How to improve sales effectiveness: 7 strategies that work

PandaDoc

You want your sales team to close deals faster, personalize every customer experience, and exceed buyer expectations. Right? Consistent results require working smarter, not harder. Sales effectiveness is all about doing just that. If you improve your sales effectiveness, you can optimize your people, processes, and tools to achieve better results across the board.

CRM 52
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Summer pace & sales success

Mercuri International

Why slowing down could boost your performance Let’s face it—when the sun shines bright, inboxes quiet down, and half your clients set their out-of-office replies, the rhythm of work naturally shifts. For salespeople used to moving fast, staying sharp, and constantly closing deals, this slowdown can feel… unsettling. But what if this seasonal pause is exactly what you need to boost your sales performance?

Sales 64
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The Ultimate Guide to Cold Outreach Strategy in 2025: Proven Cold Email Techniques for Sales Success

LinkedFusion

Struggling to get responses from your cold outreach? You’re not alone. Sales professionals, marketers, and founders often pour time into crafting emails or LinkedIn messages, only to hear crickets. With inboxes overflowing and attention spans shrinking, breaking through the noise in 2025 requires smarter, sharper, and more personalized outreach strategies than ever before.

B2B 40
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Why You Need to Become Obsessed With Process Goals (Money Monday)

Sales Gravy

Ben Hogan, who was arguably the greatest ball striker the game of golf has ever known, taught that if you wanted to improve your swing you should focus on the cause rather than the result. This was good advice for golfers and brilliant advice for sales professionals. Because in sales, if you want to sell more it pays to become obsessed over your behaviors, techniques and processes rather than your outcomes.

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The benefits of CRM for customer retention: Why it matters for your business

PandaDoc

Want your business to succeed long-term? Maintaining loyal, engaged customers can cost less and deliver a higher ROI than acquiring new customers. This means effective customer relationship management (CRM) is essential. A solid CRM strategy can enhance customer satisfaction while fostering loyalty, ultimately leading to more sustainable business growth.

CRM 52

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Effective ways to find Accounts and Leads on LinkedIn Using Sales Navigator & Other Techniques

LinkedFusion

Not everyone knows how to filter LinkedIn leads efficiently. If you’re stuck scrolling through thousands of profiles or sending irrelevant messages, you’re not using the LinkedIn search filters to their full potential. This guide will help you unlock the power of LinkedIn Sales Navigator filters so you can find leads on LinkedIn faster, smarter, and with higher conversion potential.

CRM 40
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Introducing Act! Advantage: CRM & So Much More

ACT

Act! Advantage, more than just CRM In a business landscape that never slows down, small and midsize teams constantly search for ways to do more with less time, fewer tools, and fewer workarounds. That’s where Act! Advantage comes in: an all-in-one cloud solution that brings your CRM, marketing, and business tools together to maximise productivity and turn every customer interaction into an opportunity.

CRM 52
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8 Types of sales enablement content: Why they matter and how they drive success

PandaDoc

Sales teams are juggling more tools, more data, and higher buyer expectations than ever. But when it comes down to closing the deal, the content your reps are using is the most important piece that will make or break the sale. Sales enablement content gives your sales reps the resources they need to build trust, help with objection handling , and move potential customers through the sales funnel.

Sales 52
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How to Spot Dead Deals Hiding in Your Pipeline Before It’s Too Late (Ask Jeb)

Sales Gravy

Here's a question that'll make your blood boil: Why do most sales leaders spend their pipeline reviews asking about dollar amounts and close dates while completely ignoring whether their reps actually have real deals? That's the brutal reality I see in sales organizations every single day. Leaders are obsessing over MEDIC, BANT, and other qualification frameworks while their pipelines are stuffed with dead deals that will never close.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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LinkedIn Newsletters: #9 and #10 of 10 Expert Best Practices for B2B Thought Leadership

Strategic Communications

With over 1.2 billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.

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B2B Wholesale Isn’t Dead – It’s Evolving: What That Means for the Future

QYMATIX

Please enter your Email address Email Address Submit The future of b2b wholesale. Wholesale is a phenomenon. Declared dead, underestimated, challenged by digital platforms, direct sales, and disruptors – and yet, it’s not only still alive but continues to assert itself as an indispensable part of the supply chain in many industries. Those who understand this also understand the German SME sector and its secrets to success.

B2B 40
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From lead to loyal customer: 7 Benefits of CRM systems

PandaDoc

We all know customer relationships are vital to business success. It doesn’t matter if you’re a startup trying to get your first clients or an enterprise with thousands of contacts. A CRM (customer relationship management) system is key to keeping organized. The benefits of CRM in business are vast, from streamlining the sales process and boosting collaboration to helping your team close deals faster.

CRM 52
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Facing Product Operating Model Roadblocks? Here’s the First Step to Speed Up Your Progress.

Planview

If you’ve already started to shift from project to product, you may feel stuck. You’ve made changes and introduced new ways of working, but maybe the outcomes haven’t changed in kind. In reality, many organizations report these kinds of results. The first sign of friction is often felt in the delivery pipeline: progress slows, feedback loops break down, and teams operate at odds with business goals.

Finance 52
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Are You Playing to Your Strengths as an Alliance Manager?

Peter Simoons

Alliance management is rarely straightforward. The role demands strategic insight, influence without authority, and the ability to navigate complexity both within your own organisation and with external partners. With all the moving pieces, it’s easy to lose sight of your own development. Where are you strong? Where might you be relying too much on instinct?

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What is OKR? A Simple Guide to Setting Better Goals

ClearPoint Strategy

Learn what OKR is and how it can transform your business strategy. This guide covers objectives, key results, and practical steps for effective implementation.

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Mastering sales discovery calls: A guide from the experts

PandaDoc

Modern SaaS users are overloaded with choices and want personalized solutions. Your software may have all the best features that blow the competition out of the water. Still, if your sales reps can’t communicate how it addresses your customers’ unique challenges, you risk losing valuable sales opportunities. Through sales discovery calls, we can identify customer needs and pain points, and match them with the perfect solution: your product.

Sales 52
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Use Your Summertime Profitably

Engage Selling

Stop using summer as an excuse and start using it as an advantage. Use this quieter time to reach across the organization, strengthen backup contacts, or work on a skill … The post Use Your Summertime Profitably first appeared on Colleen Francis - The Sales Leader.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Enablement Teams are Still Struggling to Close the Sales Manager Training Gap

SBI

Frontline sales managers play a critical role in translating corporate strategy into field execution. Yet, despite their widespread impact, these managers often operate without the training, tools, and guidance necessary to succeed. A recent webinar in partnership with the Revenue Enablement Society, in collaboration with SBI, unpacked the latest findings highlighting this training gap.

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How to Set SMART Goals: A Step-by-Step Guide

ClearPoint Strategy

Master SMART goals with this practical guide to strategic success. Learn how to set specific, measurable, achievable, relevant, and time-bound objectives.

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CRM document management: Top benefits of automating your document workflows

PandaDoc

CRM systems are meant to help your teams manage customer relationships more effectively. But without a solid document workflow in place, even the best CRM can become a bottleneck. So, what’s the answer? CRM document automation integrates document workflows directly into your CRM, allowing you to reduce repetitive manual tasks, streamline communication, and ensure your documents are always accurate and up to date.

CRM 52
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How a Draft-In Approach Helped Aptean Accelerate GTM Growth

Force Management

The B2B tech marketplace operates at a lightning-fast pace. The companies that stay ahead of the competition do so by maintaining momentum even through internal changes their leaders make to keep up with the times. The question becomes: how can revenue teams adapt and evolve without disrupting the bottom line?

B2B 99
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Find the Best Invoice Generator to Streamline Your Billing

Nutshell

Invoicing is the lifeblood of any business, but it can also be a major time-drain. Think about it – chasing down payments, creating invoices from scratch, and managing all the paperwork can quickly eat into your valuable time. If you’re a freelancer or small business owner, you know this pain all too well. That’s where invoice generators come in.

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How to Choose Business Data Analysis Software

ClearPoint Strategy

Find the best business data analysis software to enhance strategic decision-making, streamline operations, and gain actionable insights for your organization.

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Top Corporate Indoor Team Building Activities

CMOE

Successful teams are built on trust, collaboration, and communication. These skills don’t always come naturally, but they can be cultivated through intentional team building activities. With 90% of business owners agreeing that a sense of community is important to business success, activities that foster connection and collaboration are key. We’ve put together a sample list of professional and engaging corporate indoor team building ideas, suitable for a variety of team types, time frames, and s

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Growing a profitable surveying practice – Key insights and actions

Red Star Kim

Last week I led an intensive and experiential MBL workshop on “ Managing and Marketing a Profitable Surveyors Practice” ( Kim Tasso – MBL Seminars ). Delegates from medium-sized practices covered both commercial and residential sectors and their services included: strategic advisory, valuations, building surveying, dilapidations, town planning, agency, development, Landlord & Tenant, project management, refurbishments and party wall.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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The Playbook for Small Business Growth: Discover the Great Game Approach

The Great Game of Business

If you're running a small business, the word “growth” is probably always on your mind. You're juggling a million things, wearing multiple hats, and constantly looking for that edge, that strategy, and a playbook to take you to the next level. You've got passion, grit, and a great idea, but sometimes, translating that into consistent, sustainable small business growth feels like trying to solve a never-ending puzzle.

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How Modern CTOs Drive Visibility and Alignment in Digital Product Development 

Planview

Imagine you’re the CTO of a digital bank. Your customers expect to open an account in minutes, transfer money instantly, access real-time spending insights, and get fraud alerts—all from their mobile devices.  Behind the scenes, dozens of systems keep the experience flowing smoothly: core banking infrastructure, identity verification tools, AI-driven analytics, fraud detection engines, and customer service platforms—all owned by different teams, using different tools, across different geographie

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Inside Client Services: A CSD’s Take on Global Expansion, with Laura Smales

Account Management Skills

with Laura Smales, Client Services Director at Creative search marketing agency, Rise At Seven. This episode will be particularly interesting if you are a CSD in an agency and curious how another one operates.

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The 4 Bucket System for Support

Help Scout

Maybe AI can do every part of your job (probably not).but which parts of your job *should* it handle? Mat suggests a 4 bucket system to help figure it out.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.