The Center for Sales Strategy
JUNE 2, 2025
What Skyscrapers Can Teach Us About Sales Structure Imagine trying to construct a skyscraper without blueprints or support beams. Even with the finest materials and most skilled workers, the building would never stand tallor worse, it might collapse. The same is true for your sales organization. A well-designed sales structure is the framework that supports everything your team does.
Nutshell
JUNE 2, 2025
Do you use WhatsApp to message back and forth with your prospects and customers? If yes, you can now manage those conversations directly from Nutshell and have the history of those conversations available on your People, Company, and Lead timelines! No more dealing with missing data and communications in your CRM. With our new integration, your team can use WhatsApp to communicate with leads and customers and not have to worry about those conversations getting added to your CRM.
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Red Star Kim
JUNE 2, 2025
Diversity Talks Real Estate – Home finds and promotes female real estate speakers. And organises appropriate training. In May, I joined them for a 1.5 hour training webinar on LinkedIn personal branding for women in real estate. The training aimed to build confidence, help attendees position themselves as industry leaders and use LinkedIn strategically to enhance their personal brand (using the CLEAR framework).
Force Management
JUNE 5, 2025
This month on the Revenue Builders Podcast, we shared discussions with experienced and forward-thinking leaders. These conversations ranged from stories of powerful leadership, to advice on growing organizations to the latest in financial technology. These episodes offer valuable insight for any CRO, CHRO, CFO, or CEO or those aspiring to the role.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Engage Selling
JUNE 3, 2025
By popular demand – my three top tips of the last year… This week – Presenting Value! Tired of pitches falling flat? Stop selling the ‘what’ and start selling the … The post My Top Tips – Presenting Value first appeared on Colleen Francis - The Sales Leader.
Nutshell
JUNE 4, 2025
Avoid subscribers unsubscribing from all your marketing emails just because a single email missed the mark. With Nutshells new Email preference center, your contacts can tell you exactly what they want to see in their inbox, so you keep the right conversations going and keep churn at bay. When your email marketing audiences only have a binary opt-in or opt-out choice, the moment a message fails to resonate, they could be gone for good.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Sales Gravy
JUNE 5, 2025
Your sales team just closed a $50K deal. Marketing takes credit because the prospect downloaded three whitepapers. Sales takes credit because they nurtured the relationship for six months. Meanwhile, you're wondering why this kind of success feels so random—and why similar prospects are slipping away. Companies with misaligned sales and marketing teams waste more leads and see annual revenue decline.
PandaDoc
JUNE 6, 2025
It’s more important than ever to grab and keep your prospect’s attention, which can be tough on a good day. That means a winning sales pitch is essential. Effective pitches, when done right, connect you with a customer’s needs while showcasing your value and inspiring them to take action. It doesn’t matter how or where you’re giving a sales pitch—whether it’s a cold email, introducing yourself at an event, or on a sales call—you need to know how to write one that works so you can build trust and
Strategic Communications
JUNE 3, 2025
LinkedIn newsletters have emerged as a powerful tool for B2B professionals seeking to establish thought leadership and deepen audience engagement. Based on insights from 20+ verified marketing experts and industry leaders, this white paper presents actionable strategies for launching, optimizing, and leveraging LinkedIn newsletters to drive business results.
Help Scout
JUNE 4, 2025
Generative AI and machine learning can do incredible things, but when you're trying to help customers the stakes can be very high. Recent failures of AI chat bots are worth considering as we all roll AI into our service organizations.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Revegy
JUNE 4, 2025
Managing high-priority client accounts is one of the most critical tasks for growing organizations. The stakes are high, and retaining key accounts requires not only offering excellent service but also strategically nurturing relationships, identifying opportunities, and aligning with client goals. With account management software, organizations can streamline and optimize their approach to handling key accounts, […] The post Keep Key Accounts Thriving: Optimizing Revenue and Client Retent
PandaDoc
JUNE 2, 2025
Todays sales teams face longer deal cycles, more stakeholders, and tighter budget scrutiny than ever before. That means that the sales qualification process the ability to identify which opportunities are worth pursuing is critical to business operations. Fortunately, sales teams dont need to invent a decision criteria that aligns with an established buying process or an ideal customer profile.
Strategic Communications
JUNE 6, 2025
With over 1.2 billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Revegy
JUNE 4, 2025
The Gartner 2025 NA CSO & Sales Leader Conference brought together industry professionals, thought leaders, and innovative minds May 19 – 21 in Las Vegas. This event is a hub for executives, revenue leaders and decision makers who are looking to sharpen their strategies, leverage cutting-edge technologies, and prepare their organizations for the future of […] The post Highlights from the Gartner 2025 NA CSO and Sales Leader Conference appeared first on Revegy.
PandaDoc
JUNE 2, 2025
In B2B sales, the best deals are won by sales reps who can challenge assumptions, reframe conversations, and bring unexpected insights to the table. Thats the core idea behind the Challenger sales method, a framework designed to help sellers guide complex deals by teaching prospects something new rather than just asking them what they need. Its an ideal approach for inbound sales teams working in crowded markets or working with indecisive buying committees.
Strategic Communications
JUNE 6, 2025
With over 1.2 billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.
Aepiphanni
MAY 31, 2025
Leaders can redefine success by embracing both victory and failure as part of a strategic journey. Discover a mindset that fosters resilience, innovation, and lasting impact.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Revegy
JUNE 4, 2025
Managing high-priority client accounts is one of the most critical tasks for growing organizations. The stakes are high, and retaining key accounts requires not only offering excellent service but also strategically nurturing relationships, identifying opportunities, and aligning with client goals. With account management software, organizations can streamline and optimize their approach to handling key accounts, […] The post Keep Key Accounts Thriving: Optimizing Revenue and Client Retent
Whetstone
JUNE 2, 2025
The 2025 SAMA Annual Conference reminded me why I value this community so deeply. The conversations were honest. The challenges were real. And the commitment to doing meaningful work was evident in every room. Strategic account management is no longer something we need to advocate for; it is now a standard practice, not because of a new framework or trend, but because the business environment demands it.
LinkedFusion
JUNE 3, 2025
If youre in B2B sales or marketing, you already know that LinkedIn is a jackpot for lead generation. With over a billion professionals on the platform, it presents unparalleled access to decision-makers across industries. But heres the catch: simply browsing through profiles wont cut it. If you have questions like, how do I increase lead generation on LinkedIn?
ClearPoint Strategy
JUNE 4, 2025
Strategic Conversations, Community Connections & SWAG!
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Revegy
JUNE 4, 2025
The Gartner 2025 NA CSO & Sales Leader Conference brought together industry professionals, thought leaders, and innovative minds May 19 – 21 in Las Vegas. This event is a hub for executives, revenue leaders and decision makers who are looking to sharpen their strategies, leverage cutting-edge technologies, and prepare their organizations for the future of […] The post Highlights from the Gartner 2025 NA CSO and Sales Leader Conference appeared first on Revegy.
Corporate Visions
JUNE 3, 2025
Amanda DeVlugt sat down with Kristen Twining, SVP of National Sales at FireMon, for an honest and empowering conversation about closing the gender gap in B2B sales leadership.
LinkedFusion
JUNE 1, 2025
LinkedIn is a profitable tool for B2B outreach, but lets be honest, its also a productivity killer when used without a system. Thats why more businesses are hiring a LinkedIn virtual assistant to take over their daily LinkedIn activities. If youve ever asked yourself, What are the tasks of a virtual assistant, and how do I know if I need one? This blog has your answers.
Help Scout
JUNE 3, 2025
Wondering how to use Help Scout as a marketer? Here's how our team uses it to learn more about our product, better meet the needs of our customers, and deliver delight each day.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SBI
JUNE 4, 2025
AI is now central to your SaaS product strategy, even if youre not an AI-first company. From analytics and automation to customization and customer service, SBI's 2025 State of SaaS Pricing Report found that 77% of enterprise SaaS already have AI-powered features live in their product. But how should you price AI-powered features to maximize adoption and revenue?
SalesGlobe
JUNE 3, 2025
Understand the tariff impact on costs, pricing, and sales quotas, plus actions your business can take to protect margins and drive growth.
PandaDoc
JUNE 2, 2025
In B2B sales, pricing solutions arent always straightforward. Partnership deals, bulk sales, loyalty programs, and a variety of other factors can influence the final price that customers will ultimately pay. But thats only part of the problem. In many cases, complex sales opportunities force prices to evolve through multiple adjustments as deals progress.
Red Star Kim
JUNE 6, 2025
This is a classic self-help book on dealing with anxiety and fear (I’ll be looking at some more recent ones soon). These reviews are resources produced as part of the psychoeducation service I provide to my therapy clients and others who are interested in counselling and coaching. Book review – Feel the fear and do it anyway by Susan Jeffers. Feel the Fear and do it anyway – in a nutshell Originally published in 1987, this international best-seller (over two million copies sold) helps you confro
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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