Your 4-Step Roadmap to Acquire New Customers
Brooks Group
FEBRUARY 3, 2025
There are two primary ways to grow a business: expand existing accounts or acquire new customers. If youre a sales leader focusing on winning new business, youre not alone. According to new research from The Brooks Group , the top three sales leader priorities in 2025 are: Increasing customer retention Strengthening margins Winning new business But sales leaders acknowledge there are obstacles to accomplishing these priorities.
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