Read the original full report from Financial Brand Magazine here.
Here is a brief summary of the article:
- Life events are key moments in a consumer’s personal or business world.
- Trigger events are actions taken by the consumer prior to that event.
- Multisourced marketing signals help banks access a comprehensive view of the consumer’s impending life event.
- The five major life events that are the top triggers for banks are:
- Buying a home or refinancing a mortgage
- Getting married or having a child
- Retiring
- Graduating from college
- Starting a business
- These events can identify consumers and businesses who are not only eligible for, but actively seeking, specific financial products.
