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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Moreover, many salespeople we interviewed report that both they and their customer counterparts are often more focused, and more efficient, in virtual interactions than in face-to-face meetings. At the same time the advantages of virtual selling are rising to the fore, so too are its challenges and limitations, as seen in Figure 2.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

We conducted client interviews and facilitated group discussions through our customer advisory board. Flexibility : When the global pandemic rerouted our focus, we swiftly adjusted to meet our customer needs by leveraging the power of community. Total Cost of Ownership: Average client savings increased 52 percent , from $5.5

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What is Strategic Planning Facilitation? (& How it Will Help You Have a Great Strategy Meeting)

Strategic Planning and Management Insights

Are you preparing for an upcoming strategy meeting? Discover the benefits of strategic planning facilitation in our comprehensive guide. Whether you're organizing a virtual or in-person meeting and whether you prefer a DIY approach or professional assistance, we've got you covered.

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The Future of SAM – Revisited

Strategic Account Management Association

4 Facilitative style. Create alliances, assemble partners, build joint development efforts and fulfill value-based solutions to meet both the customer’s expectations and your company’s expectations. #5 Become a “strategizer” who is always focusing on new ways to help your own organization. Be an orchestrator.

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The Essential Guide to Selling by Telling Your Touchstone Story

Genuine connection facilitates an openness to trust, which leads to consistent sales. When you develop a personal Touchstone Story to share, you can leave formulaic scripts behind, meet potential customers where they are and relate to their pain points by sharing your own. Storytelling is key to building this all-important trust.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. In addition, a monthly touchpoint with the SAM is necessary to coach them, stay abreast of the account and prepare for customer meetings. Sponsors are critical in these uncertain and transformative times.

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How to maintain attention in online meetings

MDI Training

Read this article to find out how you can get everyone to listen to you in online meetings and what you need to keep in mind in a hybrid setting. How to maintain attention in online meetings. You know it – sometimes you are leading an online meeting and you get the feeling that the participants do not pay enough attention to you.