Read the original full article from the Financial Brand here.
Here is a brief summary of the article:
- Digital technology and AI have revolutionized the way financial institutions operate.
- Eric Lamarre, a writer at McKinsey, argues that digital transformation is an endless process.
- A proven roadmap can help banking executives create a competitive advantage through digital transformation
- Digital platforms enable banks and credit unions to reach their target audience, provide personalized experiences, and deepen engagement.
- AI and digital tech help financial institutions analyze data from digital channels to create innovative products and adapt to market changes.
