How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Zoom were struggling to ensure that sales reps around the world - with different levels of experience and proficiency – were getting certified on updated messaging.

Traditional methods were unexciting, time-consuming and ineffective!

But using a new innovative method driven by AI, Zoom managed to:

  • Achieve 100% participation for their certification program
  • Increase the number of practice sales conversations performed by each employee
  • Standardize feedback and scoring of practice sessions

Find out how in Second Nature’s Customer Case Study!

About Second Nature

Second Nature helps people have better conversations. The company is the first to offer a platform for immersive sales simulations in natural language. By practicing with “Jenny,” an AI-powered conversation partner, sales professionals improve their performance and confidence by gaining real time, personalized feedback. Managers and executives use Second Nature to effectively roll out their strategy and influence their teams’ conversations in the field, at scale. The company is based in Tel Aviv and New York. For more information, please visit

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