KAM With Passion

NOVEMBER 11, 2020

What is true in the private life is true in business as well, especially between a supplier and their customers. They need their suppliers to come to them with a “seek to serve” mentality. In order to understand their customer needs, in good like in bad times, suppliers need to run regular Business Reviews with them.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Cosawi

DECEMBER 31, 2019

One of the key pressure points that we see is the increased complexity and diversity of types of customer problems suppliers are asked to solve. As the closest person to the customer and the owner of the customer-supplier relationship, is the SAM or KAM alone with all of the demands wrought by the new economy? We argue the opposite.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

SBI Growth

MARCH 9, 2018

Hassane’s mission is to establish Cypress as the global supplier of choice for innovative companies in high-growth markets. Joining us for today’s show is Hassane El-Khoury, the CEO of Cypress, the leader of the semiconductor industry. Cypress is leading the industry.

Marketing 54

Marketing Suppliers Innovation Key Account Management 54