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Manage EBITDA, But Don’t Neglect Commercial Productivity auto publish testing

SBI Growth

But expense management is only one part of the equation: leaders must look elsewhere if they want to hit their financial targets. The beginning of 2023 marked the start of more conservative spending for CEOs, which is likely to continue until the year ends.

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Valuable resource on change management – The Association of Change Management Professionals (ACMP) Standard for Change Management

Red Star Kim

I have reviewed several books on change management (see the list below) to support those attending training workshops on change management. The standard describes the knowledge, established norms, processes, tasks and skills necessary for change management practitioners. Organizational alignment and change management.

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Top Articles of 2021: Key Accounts + Account List Management

The Center for Sales Strategy

Exceeding revenue goals is linked to developing new customers as well as increasing revenue from existing clients, today we are bringing you a recap of the most popular posts we've published in 2021 on key accounts and account list management.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

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Why Smart Key Account Managers Build a Personal Brand

Account Manager Tips

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Director of Account Management, Conduent. Here's how.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. Need more help to improve your key account management skills? Table Of Contents.

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How Effectively Are Companies Managing Content Operations?

Customer Think

Within the last few weeks, two research reports have been published that provide several important insights about how marketers are managing content-related activities and processes. One report is by the Content Marketing Institute ("CMI"), and.