Read the original full article from the Financial Brand here.
Here is a brief summary of the article:
- The digital marketing landscape in banking has become more complicated in recent years.
- Key trends and statistics that could impact your strategy include mobile advertising, Google trends, social media usage, the metaverse, and email marketing.
- 80% of consumers want ads customized to their location.
- 27% of American internet users now use ad blockers.
- The average American’s online data is shared with advertisers and ad tech companies 747 times every day, which is double the EU figure of 376 times per day.
- 96% of U.S. consumers believe more should be done to protect their privacy.
- Three-quarters of financial services marketers are worried that new data privacy regulations will make their marketing efforts less effective
