More than 50% of new B2B salespeople aren’t in the class picture after a year and a half.
Adding talent to the sales team to accelerate growth may appear straightforward. However, many companies fall short of keeping talent and getting them to an acceptable level of productivity within a year.
The overall P&L impact is more significant than most people realize. If you hire enough salespeople to make a difference in your revenue, their costs will also make a difference in your profits.
A rule of thumb is that it will cost about 2x the fully loaded base salary; after factoring in recruiting, training, T&E, management time, and the lost profit opportunity.
How to Speed Up B2B Sales Onboarding Success
Three primary variables can accelerate Onboarding success:
We don’t suggest removing items from the sales onboarding plan to reduce the time. Instead, we recommend you re-orient salesperson onboarding time to make them productive sooner.