Strategic Account Management Association

JANUARY 25, 2022

While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources. Stakeholder management. My team and I led the internal mind-mapping of the customer’s stakeholders.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Customer Think

MARCH 19, 2024

Progressive organizations prioritize a systematic approach, investing in core CX competencies that deliver sustainable value for all stakeholders – customers, the business, and employees. Top marketers understand the power of exceptional customer experience (CX).

Stakeholders 65

Stakeholders Prioritization Customer Experience Organization 65

Clarity Engagement Solutions

FEBRUARY 7, 2022

Tailored by vertical industry and 100% native to Salesforce Lightning, CX1™ makes it easy for sales and account teams to map stakeholder relationships, identify the sources of decision-making influence and manage a larger number of better-qualifed opportunities as a result. That’s where Clarity CX1™ comes in. Request a CX1™ Demo Here.

Stakeholders 172

Stakeholders Decision-making Account Planning Prioritization 172

Arpedio

FEBRUARY 26, 2024

Target Account Selling (TAS) is a strategic sales methodology that prioritizes the identification, engagement, and cultivation of relationships with specific high-value target accounts. What is Target Account Selling (TAS)?

Value Proposition 52

Value Proposition Prioritization Stakeholders Energy and Utilities 52

Planview

JANUARY 30, 2024

The consequences reach everyone in the company’s orbit, from employees and executives to stakeholders and customers. Investigate key strategies designed to align stakeholders seamlessly, emphasizing their profound impact in managing organizational change. Strategic drift could cost organizations up to $1.4 Let’s get started.

Stakeholders 52

Stakeholders Prioritization Government Leadership 52

Showpad

MAY 18, 2020

Sellers are forced to connect virtually with prospects, customers and internal stakeholders, all the while under the gun to hit their quotas, avoid distractions and stay productive amidst dramatic change. The post Why now is the time for CSOs to prioritize sales enablement appeared first on Showpad.

Prioritization 52

Prioritization Digital Transformation Sales Negotiation 52

Planview

FEBRUARY 29, 2024

The expansive network of millions of lines of code poses practical obstacles, necessitating extensive rework, decision-making amid incomplete data, and effective work prioritization, all while grappling with the looming risk of isolated improvement initiatives. Decide how much of your resources you will dedicate to fixing it.

Prioritization 59

Prioritization Innovation Suppliers Manufacturing 59

Hubspot Sales

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. Whether it be your team, your prospects, or your existing customers, you need to prioritize their interests, going forward.

Leadership 103

Leadership Construction Prioritization Sales 103

Arpedio

APRIL 15, 2024

AI tools can prioritize leads, optimize pricing strategies, and identify upsell or cross-sell opportunities , leading to higher conversion rates and increased revenue. Predictive Analytics : AI-powered predictive models forecast sales outcomes, identify potential leads, and prioritize opportunities.

Artificial Intelligence 52

Artificial Intelligence Decision-making Innovation Prioritization 52

Upland

SEPTEMBER 29, 2023

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? How do you do stakeholder mapping? What are their motivations?

Stakeholders 195

Stakeholders Sales Decision-making Internet 195

Arpedio

MARCH 20, 2024

Organizational change and stakeholder buy-in Implementing ABS often requires a cultural shift within the organization, moving away from a transactional sales approach towards a more strategic and collaborative mindset. Organizations must prioritize high-value accounts and allocate resources judiciously to maximize ROI.

Government 52

Government Innovation Prioritization Facilitation 52

Clarity Engagement Solutions

FEBRUARY 7, 2022

Tailored by vertical industry and 100% native to Salesforce Lightning, CX1™ makes it easy for sales and account teams to map stakeholder relationships, identify the sources of decision-making influence and manage a larger number of better-qualifed opportunities as a result. That’s where Clarity CX1™ comes in. Longer sales cycles. •

Stakeholders 91

Stakeholders Decision-making Account Planning Prioritization 91

Planview

APRIL 24, 2024

Without clear visibility into these areas, it becomes increasingly difficult to prioritize tasks effectively, ensuring that outcomes align with top business priorities. This misalignment disrupts the entire workflow, causing upstream teams to wait and downstream teams to deal with non-prioritized outputs, slowing down the organization.

Software 52

Software Software Prioritization Communication 52

Sales Outcomes

OCTOBER 2, 2023

Three Words For Better Prospecting Results Identify, Prioritize, Mobilize. “Identify, prioritize, then mobilize” is a robust framework for improving prospecting and sales results. Salespeople, sales leaders, marketing, and other stakeholders should collaborate in the selection process. Rule of thumb: less is more.

Prioritization 52

Prioritization Virtual Selling Stakeholders B2B 52

Insightly

MAY 4, 2021

Marketers are often trying to satisfy everyone, including internal stakeholders. It took me even longer to learn that if your marketing team is multitasking, you have a prioritization problem. Practice ruthless prioritization. Without multitasking, we force marketers to prioritize. If so, prioritize it.

Marketing 93

Marketing Management Prioritization Stakeholders 93

Arpedio

MARCH 6, 2024

Rather than focusing solely on closing deals, account management prioritizes the establishment of robust, enduring relationships built on trust, transparency, and value. At its essence, account management goes beyond mere transactional interactions; it encompasses a holistic approach to client engagement.

Account Management 52

Account Management Management Prioritization Client Relationships 52

Envisio

AUGUST 21, 2023

Public sector organizations can create effective, impactful strategic plans and build stronger connections with their communities by communicating transparently, engaging the community, and aligning strategic priorities to meet stakeholder needs. The Power of a Public Dashboard with Envisio from Envisio on Vimeo.

Government 52

Government Stakeholders Prioritization Communication 52

Arpedio

FEBRUARY 15, 2024

AI enhances this understanding, enabling faster and more effective resource prioritization. Relationship Mapping & Org Chart Manage internal and external relationships with key stakeholders. Ground your ABS strategy in profound customer insights, including identities, preferences, priorities, and decision-making processes.

B2B 52

B2B Account Planning Facilitation Sales 52

Whetstone

APRIL 5, 2024

Strategies for Building Trust To foster trust with customers in uncertain times, strategic account managers should employ the following strategies: Prioritize the customer’s best interests : Make decisions that benefit the customer, even if it means short-term sacrifices for your company. Don’t rely on email.

Account Management 52

Account Management Decision-making Construction Stakeholders 52

Planview

MAY 20, 2022

You’ve initiated your project, created an in-depth plan, and secured stakeholder buy-in. Starting the execution process can be overwhelming, especially when juggling stakeholder and team needs. To successfully steer your project through the execution phase, you’ll need to manage stakeholder expectations throughout the project.

Stakeholders 59

Stakeholders Prioritization Remote Working Decision-making 59

Arpedio

MARCH 15, 2024

Unlike transactional selling, which prioritizes closing deals quickly, strategic selling emphasizes a consultative and solution-oriented approach aimed at delivering maximum value to customers. Closing and Advancing Deals Strategically Finally, the strategic selling process culminates in closing and advancing deals strategically.

Value Proposition 52

Value Proposition Negotiation Stakeholders Sales 52

ProlifIQ

JUNE 21, 2023

The team’s expertise and knowledge help in navigating complex organizational structures, understanding customer dynamics, and building strong relationships with stakeholders. Which key stakeholders are your “champions” and will help you retain the account, or even grow it? But where do companies often have gaps?

Account Management 52

Account Management Management Account Planning Stakeholders 52

Account Manager Tips

NOVEMBER 24, 2022

It's a boundary-crossing role that needs the cooperation of numerous stakeholders and departments to succeed. You need to inspire, align objectives, coordinate resources, prioritize task, manage crises and ask for help when you need it. Key account managers have very busy jobs that span multiple stakeholders and functions.

B2B 130

B2B Key Account Management Account Management Decision-making 130

DemandFarm

APRIL 4, 2023

Mapping the right stakeholders If we are unaware of the key stakeholders, decision-makers, or influencers within the target client’s organization, there is a possibility of losing the lead and the entire deal in the highly competitive B2B world. Thus, mapping the right stakeholders is important.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Arpedio

FEBRUARY 15, 2024

They champion innovation, challenge the status quo, and prioritize value-driven solutions that address their organization’s strategic objectives and pain points. The Relationship Builder : Relationship Builders prioritize building rapport and fostering long-term relationships with customers.

Stakeholders 52

Stakeholders Decision-making Value Proposition Sales 52

Hubspot Sales

FEBRUARY 13, 2024

One of the big questions on that front is, “What's a shareholder versus a stakeholder?” So, to help you get a better sense of what shareholders and stakeholders are and how they differ, I've put together this handy guide. Table of Contents Shareholder vs. Stakeholder What is a shareholder? Here we go. Here are the key points.

Shareholders 81

Shareholders Stakeholders Government Suppliers 81

ProlifIQ

FEBRUARY 27, 2023

” It involves identifying, analyzing, and prioritizing key accounts, and then allocating the necessary resources to retain and grow these accounts. Minimizing customer churn When prioritizing key accounts, a seller can proactively address any potential issues that may lead to client churn.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Envisio

NOVEMBER 1, 2023

This provides residents, elected officials, and other stakeholders with visibility into your strategic initiatives, projects, and even geographical mapping. Communication and QR Code Integration Envisio’s QR code integration rounds out this feature set, directing stakeholders directly to project dashboards for increased engagement.

Management 52

Management Government Stakeholders Decision-making 52

Arpedio

MARCH 26, 2024

Lead Qualification: Assessing leads based on criteria such as fit, interest, and readiness to buy, to prioritize sales efforts effectively. By understanding the needs, pain points, and buying behaviors of potential customers, organizations can prioritize their efforts and focus on prospects with the highest likelihood of conversion.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

SuperOffice

OCTOBER 11, 2021

When understanding the quality of a specific lead, a sales rep can prioritize leads in their pipeline and invest their time in building a relationship with people who are most likely to purchase. CHAMP (Challenges, Authority, Money, Prioritization). The framework prioritizes leads’ challenges and pain points.

Decision-making 63

Decision-making Prioritization Stakeholders Sales 63

Sales Outcomes

JANUARY 15, 2024

However, marketing orchestration can help.  The first step of the marketing orchestration journey is to conduct a sales and marketing orchestration workshop: Invite a cross-section of marketing and sales stakeholders to participate. The likelihood of success significantly increases when the teams begin to work towards the same objectives.

Marketing 52

Marketing Finance Stakeholders Prioritization 52

Hubspot Sales

JUNE 24, 2021

They have an ideal result that they're trusting a firm and its stakeholders to achieve. Scope creep occurs when those stakeholders wind up adding additional functions, features, requirements, or other unauthorized work as a project progresses. Differences in Stakeholders' Opinions. Overly Long Projects.

Stakeholders 98

Stakeholders Leadership Decision-making Communication 98

AchieveIt

MARCH 15, 2024

Strategies can fail right at the start of implementation because stakeholders don’t get it, the market changes, or it’s just hard to turn big plans into everyday actions that the team can handle. The Fix: Prioritize clear and consistent communication. The Fix: Prioritization is key.

Decision-making 52

Decision-making Stakeholders Prioritization Communication 52

ProlifIQ

OCTOBER 4, 2023

Who are the stakeholders internally you’re going to work closely with? Certain teams/stakeholders, that you usually expand into? Identify the accounts that have the potential to significantly impact your business’s success and prioritize them for strategic account management. Certain industries?

Account Management 52

Account Management Management Account Planning Key Account Management 52

Miller Heiman Group

NOVEMBER 19, 2020

Uncovering hidden stakeholders. With predictive analytics, you can coach sellers on behaviors like using the successful questions that top performers ask during discovery to identify various stakeholders. You’ll also free up seller time by prioritizing which deals are most likely to close.

Sales Analytics 101

Sales Analytics CRM Stakeholders Sales 101

Arpedio

FEBRUARY 14, 2024

Relationship Building Nurturing and strengthening the relationship with key stakeholders through effective communication and value delivery. In this section, we will guide you through the process of creating an effective account plan that aligns with your business objectives and meets the needs of your key stakeholders.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

Relationship Building Nurturing and strengthening the relationship with key stakeholders through effective communication and value delivery. In this section, we will guide you through the process of creating an effective account plan that aligns with your business objectives and meets the needs of your key stakeholders.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52