Analytics-Driven Storytelling – Telling Better Stories With Data

Telling better stories with data from Sales: Analytics-Driven Storytelling
LinkedIn Learning instructor: Mark Donnolo

Did you know that you can wield your storytelling skills to drive sales and scale your business? The trick is to merge your left brain and right brain so you can tell better stories with data. In this course, instructor Mark Donnolo shows you how to leverage storytelling with an analytics backbone to engage your sales audience with your message and campaign.

Learn about the power of data stories and transform yourself from an analyst into a storyteller. Find out how to unpack the particular problem that you want your story to solve. Mark gives you pointers on crafting your data story, connecting the dots, and refining as you go. Explore concrete strategies to practice and hone your skill set as a data storyteller with your own unique style.

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Mark is the author of Quotas! Design Thinking to Solve Your Biggest Sales Challenge, What Your CEO Needs to Know about Sales Compensation, Essential Account Planning, and The Innovative Sale. Mark holds an MBA from the University of North Carolina at Chapel Hill and a BFA from the University of the Arts in Philadelphia.