Brooks Group

MARCH 27, 2025

Retaining customers is the number one priority of sales leaders this year, according to the 2025 Sales Leader Report. Heres what you need to know to develop a true customer-centric strategy for your sales team. Follow these seven tips to transform your sales organization to a customer-centric model.

Account Management 96

Account Management Sales Sales Training Profitability 96

Hubspot Sales

SEPTEMBER 29, 2020

Whether you’re welcoming a new person to your sales team or helping develop skills among your current staff, sales training is a very important part of fostering a successful sales program. Below, they share their advice on how to improve inclusivity in your sales training. What is inclusive sales training?

Sales Training 135

Sales Training Sales Brainstorming Negotiation 135

Sales Readiness Group

MARCH 7, 2023

Recently, our CEO Ray Makela sat down virtually with industry insider Ken Taylor , CEO of Training Industry, for an in-depth conversation about the current state of sales training and what learners need going forward. Here are three key takeaways from their discussion.

Sales Training 126

Sales Training Sales 126

Hubspot Sales

DECEMBER 19, 2023

Great inside sales training improves team performance, which can increase sales revenue. Aside from helping you make money, training may save you money too. Be that reducing recruitment costs by retaining top-tier sales talent or training reps to automate non-selling activities with AI tech.

Sales Training 110

Sales Training e-Learning Performance Review Sales 110

Brooks Group

MARCH 6, 2025

AI is transforming sales. Source: McKinsey ) 83% of sales teams using AI saw revenue growth this year vs. 66% not using AI. Source: McKinsey ) 83% of sales teams using AI saw revenue growth this year vs. 66% not using AI. As Cohen explained, The new way of sales training, especially with AI, is personalized.

Sales Training 85

Sales Training Artificial Intelligence Sales Internet 85

Force Management

JUNE 11, 2024

There are a lot of sales training organizations out there. It can be difficult to cut through the noise and find the solution that is right for your company. IIn case we haven't worked together yet, here's a look at how the Force Management approach is different and drives success and immediate impact for our customers.

Sales Training 116

Sales Training Sales Organization Management 116

Brooks Group

JUNE 24, 2024

You know you should measure sales training ROI. Isn’t the main thing just to get the training done? Step one, you need to train your sales team. But step two should be making sure your training is getting the results you want. Here are eight ways effective sales training makes a difference.

Sales Training 103

Sales Training Decision-making Sales Profitability 103

The Center for Sales Strategy

JULY 9, 2021

Sales is not about selling anymore, but about building trust and educating.”. > 27 Sales Training Games, Activities, & Ideas To Ramp Up Your Team – HubSpot. There are over 13 million salespeople working in the United States, and they spend weeks or even months training for success in their role. - MOTIVATION -.

Sales Training 118

Sales Training Sales 118

Brooks Group

JANUARY 9, 2025

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue.

Account Management 104

Account Management Management Sales Account Growth 104

Sales Readiness Group

OCTOBER 2, 2023

Choosing the best sales training company for your business is more than just a decision. It is an investment in the future success of your sales team. But what makes sales training such a crucial component of this process?

Sales Training 118

Sales Training Decision-making Sales 118

Hubspot Sales

AUGUST 9, 2022

That's why leaders need to leverage effective sales training techniques to set reps on the right course and facilitate their professional growth. When we reached out to Sunny Sandhu — Director of Sales Development at Guru — for his insight, he stressed the importance of covering the "why" behind a topic. Start with "why.".

Sales Training 116

Sales Training Sales Decision-making Facilitation 116

Sales Gravy

OCTOBER 2, 2023

Why Roleplay Should Be A Key Part of Your Sales Culture In this podcast, Jeb Blount, Jeremy Olson, and Kristin Isaacson discuss the importance of role-playing in sales. Role-playing in sales is a powerful tool that helps salespeople improve their skills, gain empathy for the customer's perspective, and build confidence.

Sales Training 119

Sales Training Construction Sales Innovation 119

Brooks Group

OCTOBER 19, 2022

What’s the Difference Between Role-specific and General Training? Sales training typically accomplishes one of two things. . The training will either provide learning around a specific skill, or the training is focused on improving the learner’s ability to succeed in their entire role. Sales Manager.

Sales Training 98

Sales Training Sales Account Management B2C 98

Brooks Group

JANUARY 2, 2024

Sales leaders and managers seek individuals who can not only meet targets but exceed them consistently. When you focus your sales training on the right skills, you ensure your team is equipped for any selling situation. 7 Habits of a Great Salesperson (and How to Train) 1. So what sets great salespeople apart?

Sales Training 105

Sales Training Decision-making Sales Communication 105

The Center for Sales Strategy

MAY 30, 2023

Salespeople who have been around long enough have seen sales training in multiple forms. While these training programs are always important, you cannot simply set it and forget it or try to make your offerings one size fits all.

Sales Training 109

Sales Training Sales Marketing 109

The Center for Sales Strategy

SEPTEMBER 28, 2022

We’re impatient by nature, and we want the kind of solution that turns everything around now, including training our salesforce. The world runs at a rapid pace these days. Twitter tells you in 280 characters, TikTok shows you in 10 minutes or less, and we want all the episodes of our favorite shows released all at one time!

Sales Training 124

Sales Training Sales 124

Mike Kunkle

OCTOBER 2, 2022

We’re all in sales, right? I think the answer depends on what you mean by that (intent) and how you define “sales.” I get the intent of the “we’re all in sales” message, generally, much like Dan Pink’s book, To Sell is Human. “The 1980s called, and they want their sales approach back.”

Co-Creation 278

Co-Creation Negotiation Sales B2B 278

Brooks Group

OCTOBER 24, 2023

A sales training initiative can be one of the most impactful things you can do to improve your organization’s success. What is a Sales Training Reinforcement Program? Sales training is designed to teach your sales team new techniques and skills.

Sales Training 97

Sales Training Sales Decision-making Sales Management 97

PandaDoc

APRIL 3, 2023

In fact, if that’s your current sales training program, all of that hard work and education could be forgotten by your team in just a few months. There is no room for failure in today’s competitive sales landscape. It can also offer insight into automating sales processes to free up more of your team’s time.

Sales Training 98

Sales Training Management e-Learning Sales 98

RAIN Group

SEPTEMBER 25, 2024

In today's digital age, online learning has become an integral part of sales training and development. Modern learners, having grown up in an era dominated by digital technology, are accustomed to engaging with content online. They expect learning experiences to be interactive, accessible, and relevant.

Sales Training 87

Sales Training Digitalization Sales 87

Mike Kunkle

FEBRUARY 27, 2023

.” Nowhere is this more out of control than in the sales profession and our very own subset of sales enablement. Not All Sales Enablement is the Same Sales enablement is not the same everywhere. (For Not All Sales Enablement is the Same Sales enablement is not the same everywhere.

Sales 57

Sales Onboarding Publishing Transportation 57

Brooks Group

MARCH 4, 2025

Effective sales coaching can have a huge impact on your business. The biggest benefit is its contribution to revenue: Sales coaching boosts team performance, with real-time coaching increasing annual revenue by 8%. But some sales organizations lack formal, well-executed sales coaching programs.

Management 88

Management Sales Meetings Sales Training 88

Brooks Group

JULY 7, 2023

Sales training can be one of the most critical investments you make for your team. Salespeople often resist training, viewing it as a hassle that takes them away from their work. In fact, according to Training Industry , more than a quarter of salespeople feel that their sales training is ineffective.

Sales Training 94

Sales Training Shareholders Sales Sales Management 94

Force Management

JANUARY 19, 2022

If you've ever launched a sales initiative, you know that you gain a significant return on the investment in the weeks immediately following rollout. The critical events that happen after training can make the difference between a sales initiative that moves the needle and one that falls flat.

Sales Training 111

Sales Training Sales 111

Brooks Group

FEBRUARY 12, 2024

When engaging new prospects is tougher than ever, sales organizations know cross-selling and upselling are two effective tactics to increase revenue. Yet many sales professionals overlook these opportunities, either preferring to stay in “hunter” mode or because they lack the sales training , skills, and coaching to get it done.

Sales Training 100

Sales Training Sales Account Management Profitability 100

Brooks Group

APRIL 22, 2025

This post reviews these four factors as well as the value of resilience to help you recession-proof your sales organization. Sales Success Factor 1: Act Early Companies that proactively recognized the threat ahead of the 2008 recession achieved six percentage points higher total shareholder return in the downturn than companies that did not.

52

52

Strategic Account Management Association

JUNE 1, 2021

This same belief rang true in the world of sales training. In the past, sales has done a disservice by being in the business of creating human doings not human beings. To what extent are sales leaders the same or different than general leaders? So How Can You Become a Virtuoso SAM? Insights Level ($1,495).

Supply Chain 591

Supply Chain Leadership Decision-making Innovation 591

Brooks Group

JANUARY 31, 2025

Sales training is an essential ingredient of your organizations success. The right sales skills and knowledge can unlock the full potential of every sales professional, elevating their performance and driving results for your organization. The average training ROI for The Brooks Groups clients is 67X.

Facilitation 65

Facilitation Sales Training Emotional Intelligence Sales 65

Sales Gravy

SEPTEMBER 19, 2024

In this episode of The Sales Gravy podcast, Jeb Blount Jr. In this episode they dive into key insights on building effective sales training, the importance of a well-defined go-to-market strategy, and the power of partnerships to drive customer success. In this episode of The Sales Gravy podcast, Jeb Blount Jr.

Sales Training 98

Sales Training Marketing Sales Onboarding 98

Mike Kunkle

APRIL 8, 2023

In this post, I’m going to share some simple concepts that I’ve seen deliver radically improved results across a sales force. The advice comes from Modern Sales Foundations , a course that was developed based on over 16+ years of top sales performer analysis, modernized for working with today’s buyers.

B2B 243

B2B Sales Decision-making Stakeholders 243

Brooks Group

APRIL 7, 2025

But since theyre all happening simultaneously, sales leaders feel like they did five years ago: isolated and unsure of what to do and how to direct their teams. What if sales professionals who want to hide from having to deliver bad news know how to uncover the opportunities before them instead? Its not unrealistic.

Sales Leadership 58

Sales Leadership Leadership Supply Chain Sales Training 58

Brooks Group

MARCH 25, 2025

Chasing unqualified prospects who will never close is one of the biggest wastes of your sales teams time and effort. For this reason, its important to help your sales professionals quickly assess whether a prospect is qualifiedso they can move on to the next if necessary. But dont stop there.

Sales 63

Sales Decision-making Sales Training Profitability 63

Sales Gravy

AUGUST 29, 2024

On this episode of The Sales Gravy Podcast, Jeb Blount Jr. sits down with Dayna Williams to discuss cutting-edge strategies for sales success. She gives expert insights on how to develop a winning sales culture, boost your team's performance, and leverage the power of Sales Gravy University for unparalleled training opportunities.

Sales Training 98

Sales Training Sales Organization Communication 98

RAIN Group

JANUARY 29, 2025

Most sales training disappoints. In fact, 67% of respondents rate their organizations sales training and development as only moderately, slightly, or not at all effective at achieving strong sales performance and productivity. That's not just an opinionit's a sobering finding from our latest research.

Sales Training 72

Sales Training Sales Organization 72

Brooks Group

FEBRUARY 10, 2025

More stakeholders means longer sales cycles. Your sales professionals are no longer presenting to a few players; theyre now performing for a panel of diverse stakeholderseach with their own expectations, requirements, and priorities. These skills are essentially make-or-break for complex sales scenarios.

B2B 88

B2B Emotional Intelligence Value Proposition Stakeholders 88

RAIN Group

NOVEMBER 13, 2024

Effective sales training is widely acknowledged as a critical success factor for sales organizations. And what distinguishes those with highly effective sales training and development from the rest? But how many companies are truly excelling in this area? The answers may surprise you.

Sales Training 82

Sales Training Sales Organization 82