Strategic Account Management Association

FEBRUARY 2, 2021

The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face.

Virtual Selling 520

Virtual Selling Suppliers Account Management e-Learning 520

Arpedio

FEBRUARY 22, 2024

This individual may not have decision-making authority but wields influence and credibility among key stakeholders. By staying ahead of the competition, sales professionals can carve out a distinct advantage and win over customers with compelling value propositions.

Value Proposition 52

Value Proposition Decision-making Sales Stakeholders 52

Arpedio

APRIL 3, 2024

By understanding the customer’s unique requirements, sales reps can tailor customized solutions that address their specific needs and deliver measurable value. Value Proposition Development: In solution selling, it’s essential to articulate the value proposition of the proposed solution clearly.

Value Proposition 40

Value Proposition Stakeholders Decision-making Organization 40

Arpedio

FEBRUARY 26, 2024

Relationship Building : TAS places a strong emphasis on building and nurturing relationships with key decision-makers and stakeholders within target accounts, fostering trust and rapport over time. As a result, organizations can achieve accelerated revenue growth and surpass their sales targets more consistently.

Value Proposition 52

Value Proposition Prioritization Stakeholders Energy and Utilities 52

Flevy

MARCH 25, 2024

The presentation delves deeper into each phase of the Business Model Journey, offering insights into: Elements of a Business Model : Understanding the components that constitute a business model, including the Profit Formula and Customer Value Proposition, is crucial for crafting effective Innovation Strategies.

Innovation 52

Innovation Value Proposition Stakeholders Organization 52

Red Star Kim

JULY 11, 2022

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Reasons we need plans/value of plans. Align stakeholder needs and expectations.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Arpedio

MARCH 15, 2024

This includes conducting research on the prospect’s business, industry, and competitive landscape, as well as identifying key stakeholders and decision-makers. This requires sales professionals to effectively manage relationships and communication with various stakeholders, including executives, influencers, and end-users.

Value Proposition 52

Value Proposition Negotiation Stakeholders Sales 52

Peter Simoons

OCTOBER 24, 2021

In our conversation I was looking for the alliance value proposition and in particular, learning what the value was for the end-user and for each of the parties involved. The value proposition was a foundational element of the overall goal of the alliance. Assign an Alliance Manager. Communicate!

Value Proposition 98

Value Proposition Government Communication Stakeholders 98

Peter Simoons

FEBRUARY 13, 2022

In alliance management, you are working with a variety of stakeholders in your own organisation and in your partners’ organisations. Stakeholders are not necessarily 100% in synergy with your alliances. Besides that, every alliance is different; with different stakeholders, different partners and different value propositions.

Management 98

Management Value Proposition Stakeholders Onboarding 98

Hubspot Sales

AUGUST 28, 2023

But understanding and being able to succinctly explain your business‘s value proposition aren’t enough. Engaging all relevant stakeholders from the beginning of the sales process is critical. Here are two questions that reveal all the stakeholders: “It sounds like you’re an ideal fit for our product.

Value Proposition 80

Value Proposition Decision-making Stakeholders Sales 80

Clarity Engagement Solutions

NOVEMBER 9, 2020

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

– Stakeholders. Customized processes and functions are required to effectively engage these new stakeholders. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process. – Research each stakeholder and align your goals with theirs.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Hubspot Sales

MAY 17, 2023

It informs your understanding of the appropriate tone to use, the relevant benefits to highlight, and the ultimate basis of an effective value proposition. Be willing to ask the questions you need to have a fleshed-out enough picture to structure an effective, personalized value proposition.

Value Proposition 127

Value Proposition Stakeholders Facilitation Communication 127

Red Star Kim

OCTOBER 24, 2022

Some used the DMU (see introductory video on DMUs ) and the stakeholder matrix for targeting. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Portfolio management.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Revenue Storm

MARCH 14, 2023

Therefore, your opportunity should stand out as the best choice for all stakeholders involved. #2: Remember, our mission is to find the other buyers and influencers and broaden our value proposition. 2: “I am very interested. Please send me a proposal.” – This is the classic easy way out of a “no, thank you.”

Procurement 78

Procurement Value Proposition Decision-making B2B 78

ProlifIQ

JUNE 21, 2023

It also enables them to tailor their approach and value proposition to address the specific needs and pain points of the account. Additionally, an effective account plan identifies key stakeholders within the account, including decision-makers and influencers.

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

DemandFarm

OCTOBER 4, 2023

They help you to decode the prospect’s organizational structure and identify key decision-makers and stakeholders. Step 4: Crafting the Value Proposition Once you have a clear understanding of the buyer’s needs and your team is in place, you can focus on crafting your solution and building the value case.

Value Proposition 52

Value Proposition Sales Negotiation Meetings 52

Arpedio

FEBRUARY 15, 2024

They are adept at identifying latent needs and opportunities within their organization and are skilled at articulating the value proposition of new ideas or initiatives. One way Mobilizers influence buying decisions is by articulating a compelling vision for change and demonstrating the value proposition of proposed solutions.

Stakeholders 52

Stakeholders Decision-making Value Proposition Sales 52

Cosawi

JULY 14, 2021

Organizational change requires a fundamental shift in mindset, away from the traditional brand-driven focus, to an account-centric approach that centers on Key Accounts as sophisticated institutions with multiple stakeholders and complex decision-making and organizational systems. Enabling effective KAM through integration of ABM .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Miller Heiman Group

APRIL 2, 2019

Your value proposition. As you develop your sales strategy, this helps you tailor messaging to the different stakeholders to show how your solution solves their challenges. Make Sure Your Value Proposition Is Mutually Beneficial. Make your value proposition mutually-beneficial. Field of Play.

Account Management 110

Account Management Value Proposition Management Suppliers 110

DemandFarm

APRIL 13, 2023

Key Account Management Glossary: 65 Crucial Account Management Terms Explained Account Hierarchy: Account Hierarchy is the structure and organization of key accounts within a company visualized in a hierarchical system of decision-makers and stakeholders.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Arpedio

FEBRUARY 14, 2024

Relationship Building Nurturing and strengthening the relationship with key stakeholders through effective communication and value delivery. It’s essential to consider factors such as value proposition, competitive advantage, and differentiation when developing these strategies.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

Relationship Building Nurturing and strengthening the relationship with key stakeholders through effective communication and value delivery. It’s essential to consider factors such as value proposition, competitive advantage, and differentiation when developing these strategies.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Red Star Kim

NOVEMBER 13, 2023

We spent some time on mission and value statements (looking at examples from other private client teams) – and how they are formed through analysis and discussion with stakeholders. One delegate’s firm had recently merged and integration was a priority. Two tools were provided to assist with this. The need to include purpose (i.e.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Hubspot Sales

AUGUST 14, 2023

to be the basis of your entire value proposition, and you don't want to attract buyers only shopping around for the cheapest price. When you leave the room, the stakeholders on your side will only fight for your solution if you were willing to fight for the sale. You undermine your value in your proposals.

Negotiation 120

Negotiation Value Proposition Meetings Procurement 120

Hubspot Sales

OCTOBER 14, 2019

Instead, sell only to the stakeholders who have the authority and budget to actually make buying decisions. Be crystal-clear about your value proposition. If you’re going to sell to a multi-million dollar business, you’d better be prepared to quickly and clearly articulate your value proposition.

B2B 133

B2B Value Proposition Decision-making Sales 133

Red Star Kim

MARCH 6, 2023

Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Account Manager Tips

JUNE 29, 2021

Demonstrate that you value your client's business. Create contact plans to keep in touch with key stakeholders in your company and your client's. They can smell a renewal coming and will be very cynical of your motives if you don't create sustained value. GRAHAM Different stakeholders will value different things.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Hubspot Sales

APRIL 22, 2021

This leaves stakeholders across operations, finance, and sales without a scalable, automated solution and causes frustration among reps when their paychecks don’t match expectations due to mismatched spreadsheets. Image Source. Our mission at HubSpot is to help millions grow better.

Finance 85

Finance Value Proposition Sales Leadership CRM 85

Luminas Strategy

JANUARY 15, 2024

As managers we, of course, believe that our organizations have a unique value proposition and that our offerings somehow provide us with a competitive advantage even if we are unable to articulate how this occurs. Many organizations unknowingly offering de facto customer or stakeholder value as if they are operating on autopilot.

Customer Value 52

Customer Value Supply Chain Value Proposition Advertising 52

Peter Simoons

DECEMBER 23, 2020

Ensure a three-way value proposition. Without value proposition, there will be no room for a healthy partnership. The value proposition needs to deliver value for the three parties involved: your partner, your own organization, and the customer. However, managing the stakeholders is another.

Value Proposition 52

Value Proposition Stakeholders Publishing Communication 52

Arpedio

MARCH 26, 2024

Value Proposition: Clearly articulate the value proposition of the proposed solution, highlighting the benefits, advantages, and return on investment (ROI) it offers. Leverage account-specific messaging, content, and value propositions to demonstrate your understanding of their business and offer relevant solutions.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Revenue Storm

DECEMBER 7, 2021

We engaged the business executives of the customer’s organization, mapped to their strategy, and leveraged the holistic capability of the seller’s organization to expand the stakeholders, value proposition, and most importantly… tie together the business outcomes the technology could drive for the customer to secure the win.

Digital Transformation 78

Digital Transformation Procurement Value Proposition Digitalization 78

Jeb Blout

MARCH 23, 2023

You landed the first appointment, conducted good discovery, developed relationships with stakeholders, and advanced your opportunity step by step through the pipeline and now it is time to present your sales proposal. The moment of truth. Sometimes you’ll only get one shot to stand out and close the deal so you need to make it count.

Value Proposition 59

Value Proposition Sales Decision-making Stakeholders 59

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Basic alignment on value drives priority, success, and a long-term partnership. SAM is a journey. It's not a one-time project.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

ProlifIQ

NOVEMBER 9, 2022

Only then can you put together a true value proposition for each unique buyer. Alignment with Key Stakeholders: In order for sellers to be successful, they need a multi-threaded approach to drive alignment with the key stakeholders and decision-makers within an organization (e.g.,

Leadership 52

Leadership Account Planning Sales Leadership Stakeholders 52

ProlifIQ

JUNE 21, 2023

This team consists of dedicated professionals who work collaboratively to support the strategic account manager in delivering value to the strategic accounts. The team’s expertise and knowledge help in navigating complex organizational structures, understanding customer dynamics, and building strong relationships with stakeholders.

Account Management 52

Account Management Management Account Planning Stakeholders 52