article thumbnail

Ten insights on the future of SAM

Strategic Account Management Association

From Stanley’s perspective, SAM already serves as a beacon for what it means to be a sales professional–particularly when it comes to the rigor SAMs bring to account planning, solutions co-creation with customers and articulation of unique value propositions. #5. Centers of Excellence (CoE).

article thumbnail

Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers. The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face.

article thumbnail

Building Relationship Strategies: Time To Get Personal

Upland

So, why do so many marketing consultants and practitioners espouse standard Value Propositions and ‘Sales-Ready Messaging‘ ? Bereft of individualization, this cookie-cutter approach reduces the salesperson’s role to that of a carrier pigeon, delivering the message, but not creating any value for the individual customer.

Suppliers 195
article thumbnail

Four Tips to Shorten the B2B Sales Cycle

Sales Outcomes

A six or above indicates you have a better-than-average chance of shaping a value proposition and competing for a deal. The longer you wait to involve others, the more work is involved in getting others on board with your value proposition. Self-assess your prospect or deal on a scale of 1 to 10.

B2B 52
article thumbnail

It’s All About Winning… but for Who?

Revenue Storm

When responding to a known need, maybe through an RFP/RFI process, the project and procurement team charged with selecting a supplier must be convinced. But what about when we are aiming to create new business value for our client? It’s ok not to know the answers about business value or who wins in the early stages.

article thumbnail

How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Complacency can lead you to overlook the warning signs that your customer might leave for other suppliers. Did your point of contact or coach mention any restructuring or reorganization that required them to consider other suppliers? Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial.

article thumbnail

Navigating Fierce B2B Competition

Luminas Strategy

Then, because knowledge is power, we help them to gain alignment on the value they deliver. They design strategies that create value for the business and the customer across the entire customer lifecycle. Value is realized by the buyer, not gifted by the supplier. B2B

B2B 52