Nutshell

DECEMBER 13, 2019

Whitepapers. Whitepapers are in-depth reports on a topic that your company has credibility on. Whitepapers, though, have the added advantage of being more longform, well-researched, and authoritative , and are therefore considered more valuable by most potential customers. Whitepapers. Informational Blog Posts.

Sales 101

Sales B2B Decision-making Internet 101

The Center for Sales Strategy

OCTOBER 15, 2020

The content that Marketing creates to support the go-to-market objectives (blog articles, eBooks, whitepapers, case studies, etc.) is often repurposed to support the buying journey and sales process as well.

Marketing 97

Marketing Sales Organization 97

Zendesk

OCTOBER 11, 2022

To learn more about Conversational CRM and how Zendesk provides everything you need to get started, download our free whitepaper below. Conversational CRM is what makes that possible in the digital age. The post The age of Conversational CRM is here appeared first on Zendesk.

CRM 98

CRM Digitalization Management Sales 98

Clarity Engagement Solutions

NOVEMBER 10, 2021

Should you like to learn more, click on the link below to access our Digital Whitepaper and do browse around our website for a wealth of information on how else we may be of service to you. We would love to talk to you Request a briefing with the button below or download our Digital Whitepaper HERE. With Clarity, it’s easy!

Healthcare 91

Healthcare Digitalization Marketing 91

Planview

JANUARY 10, 2022

All these resources are complimentary and available on-demand: Secret Tools of Services Leaders: The Devil is in The Details Whitepaper. Click here to download the whitepaper. To help your organization thrive and grow, we are pleased to provide this curated list of PSA-related resources that we unveiled in 2021.

Energy and Utilities 98

Energy and Utilities Profitability Decision-making Acquisition 98

Clarity Engagement Solutions

NOVEMBER 10, 2021

Should you like to learn more, click on the link below to access our Digital Whitepaper and do browse around our website for a wealth of information on how else we may be of service to you. We would love to talk to you Request a briefing with the button below or download our Digital Whitepaper HERE. With Clarity, it’s easy!

Healthcare 91

Healthcare Digitalization Marketing 91

Brooks Group

JANUARY 10, 2023

One of the key recommendations from our What Works in Prospecting whitepaper is that sellers should identify and monitor relevant trigger events or indicators that signal a potential buyer’s need for their product or service. . This is especially useful for newer reps or ones who need to work on their prospecting.

Negotiation 97

Negotiation Sales Training Profitability Construction 97

Engage Selling

JUNE 7, 2013

If you haven’t yet downloaded my new whitepaper The Inside Track: 6 proven disciplines to lead your sales organization to winning results, go now to my Facebook page and get it! I know you are busy. That’s why this concise guide summarizes some of my best lessons for sales leader so you can quickly read [.].

Organization 81

Organization Sales 81

Upland

AUGUST 30, 2023

These may include, but aren’t limited to: Automated emails Slideshows Content sequences Chat popups Page redirection towards whitepapers, eBooks, or contact pages (in a new window), and more This can guide prospects through the decision-making process and address their unique needs at the right time.

Decision-making 195

Decision-making Software Software Retail 195

Hubspot Sales

APRIL 28, 2020

Whenever possible, share a blog post, story, or whitepaper that could be useful to the person on the other side of the computer screen. Instead, research their direct reports, who are more likely to have needs and priorities that align with what you're able to offer — identify ways to empower that individual in their role.

Sales 132

Sales Publishing Decision-making Communication 132

MTD Sales Training

FEBRUARY 6, 2012

Better still, you could contact them directly by email or on the phone to see if they would like you to send over your latest whitepaper or pop into their office for a chat about how you could help them in their business.

Decision-making 117

Decision-making Management Meetings Marketing 117

SBI Growth

OCTOBER 28, 2012

Do you have multiple forms of content: blogs, whitepapers, webinars, ebooks? Does someone qualify the lead before it’s sent to a sales rep? If you answered No to any of these, you have a people issue. Does your content reflect what your buyers and prospects are interested in, or just talk about your product and services?

Marketing 127

Marketing Management Communication Meetings 127

QYMATIX

NOVEMBER 18, 2024

Download our detailed whitepaper or contact us for a personalized consultation. It’s not just about numbers; it’s about creating sustainable value for your business and your customers. Would you like to learn more about maximizing CLV in your specialist wholesale business? I WANT PREDICTIVE ANALYTICS FOR B2B SALES.

Profitability 52

Profitability Decision-making Manufacturing Software 52

SBI Growth

MARCH 30, 2013

Post your eBooks, whitepapers, infographics and webinars. Here are top B2B tips we have seen used successfully in B2B. Top B2B tips to get you started. Identify areas of interest on Pinterest that would resonate with your buyer. A great example is Hubspot's Pinterst page here. Post company events, community projects or work you’re doing.

B2B 133

B2B Marketing B2C Internet 133

SBI Growth

NOVEMBER 6, 2012

Promote Content such as eBooks or Whitepapers. There are several types of messaging you can do with your ads. Types of Ad Copy Messaging Content. Promote Product/Service/Event. Brand Message. Special Offers/Discounts. Text Ad Specs: 25 character headline. 75 character description. 50x50 pixel image next to text ad. 300x250 pixel size.

Advertising 118

Advertising Banking Manufacturing Marketing 118

Apptivo

DECEMBER 7, 2022

Whitepapers, newsletters, interactive content, e-books are just a few ways to educate the prospect. A whitepaper is considered to be the user’s first resource when customers want to research a new product / service. When properly structured and published, Whitepapers establish the business as a cutting edge technological innovator.

B2B 96

B2B e-Learning Media Leadership 96

Hubspot Sales

JUNE 24, 2020

MQLs can come from sources like events, webinars, requests for marketing collateral like whitepapers, or engagement with email campaigns. After marketing has identified an MQL, it undergoes a thorough vetting process to determine how legitimate and viable the lead is. If sales deems the lead "qualified" for more contact, it becomes an SQL.

Marketing 137

Marketing Construction Acquisition Sales 137

Hubspot Sales

AUGUST 24, 2020

If you can tailor blog posts, whitepapers, or other informative content to suit your target audience's needs and interests, you'll have an effective means of reigning prospects in and some excellent starting points for initial conversations. Supplement your sales efforts with original content and case studies.

Digitalization 142

Digitalization Media Sales Digital Transformation 142

Nutshell

FEBRUARY 14, 2025

Here are a few ideas to consider when adding website popups to enhance your marketing campaign efforts: Lead magnet popup: Set up a popup to offer your visitors valuable digital downloads , such as eBooks, whitepapers, free tools, and case studies, in exchange for their names and email addresses.

B2B 62

B2B Software Software Marketing 62

SBI Growth

DECEMBER 24, 2012

Content” means blogs, whitepapers, webinars, slide shares, tweets, reviews, eBooks, podcasts, case studies, etc. When your Buyer "self-educates" before engaging with you, where do they go? They usually go online. When they do, do they “bump into” you? What kind of an opinion do they form?

Decision-making 130

Decision-making Sales Internet Profitability 130

SBI Growth

OCTOBER 3, 2013

You’re not asking your reps to write books or whitepapers. Take a snapshot of a customer email thanking you for your help. Share this recommendation to alert other buyers of your value. Content is becoming easier and quicker to create. Instead, content can be created and promoted to your buyers within minutes. Make it manageable.

Acquisition 130

Acquisition Sales Decision-making B2B 130

SBI Growth

JULY 5, 2013

The offer can be as simple as enrolling for a webinar or downloading a whitepaper. Send the entire bucket a message. The message should be no longer than 3 sentences. Lead with an offer and its benefits. Prove your credibility as an authority on the subject. Circle back to the offer. Use Case: Every Tuesday morning Jack jumps on LI.

Procurement 123

Procurement Sales Software Software 123

SBI Growth

DECEMBER 28, 2012

For a step-by-step guide on how to do this, Download the Territory Design Whitepaper Here ! Today’s post explores designing sales territories based on your customers and prospects. Who they are, where they are located and how they want to be served. How Market Focused Are Your Territories?

Marketing 121

Marketing Sales Sales Management B2B 121

MTD Sales Training

DECEMBER 13, 2011

By tapping into the vast network of conversations which are going on in this platform you can uncover some truly brilliant content ideas for your blogs, webcasts and whitepapers. Generate content ideas. 2.

Internet 110

Internet Media Sales Training Innovation 110

SBI Growth

MAY 10, 2013

The following are just a few examples of how your marketing team can leverage pieces of content: Pull a high value chart from a whitepaper and insert it into an email with a quick 1-2 sentence note. Content extracts can take the form of ‘snippets’ that can be leveraged. Insert a case study video into an email template for reps to personalize.

Marketing 125

Marketing Brainstorming Facilitation Media 125

Miller Heiman Group

AUGUST 13, 2020

To learn more about perfecting this blend of art and science to take your sales managers to the next level, check out our whitepaper, Redefining Sales Management During Crisis.

Sales Management 107

Sales Management Management Sales Meetings 107

SBI Growth

NOVEMBER 25, 2012

An example is a page where your visitor was sent to after requesting to download a whitepaper. Don’t under estimate all the places you can insert call to actions. A common missed opportunity for a call to action is on a thank you confirmation page. 4) – A/B Testing.

eCommerce 115

eCommerce Marketing Organization 115

ACT

FEBRUARY 20, 2025

By analyzing these patterns, you can optimize landing pages and call-to-action buttons, ensuring visitors take the desired actions, such as signing up for a demo or downloading a whitepaper.

Small Business 52

Small Business Advertising Sales CRM 52

Miller Heiman Group

MARCH 25, 2020

Get the Whitepaper. To learn more ways for sellers to support clients in this time of social distancing, watch our on-demand webinar , download our whitepaper or visit our website packed with additional advice to help sales organizations like yours thrive in challenging circumstances. We’re all in this together.

Sales 80

Sales Virtual Selling Decision-making Meetings 80

Hubspot Sales

OCTOBER 13, 2017

For a closer look at Consultative Selling, download Richardson’s latest whitepaper, “ Elevate Your Consultative Selling Approach to Compete Today.”.

Decision-making 110

Decision-making eCommerce B2B Publishing 110

Hubspot Sales

MAY 6, 2019

Each piece of content can be shared with collaborators so multiple people can work on a presentation, modify a report, or edit a resource or whitepaper. G Suite is a collection of tools (e.g., Docs, Sheets, Forms, Slides, Sites) that allow you to create documents, spreadsheets, slide presentations, and more.

Software 110

Software Software Communication CRM 110

Hubspot Sales

APRIL 13, 2020

Isaac Caroll, a Channel Account Manager at HubSpot, says the information behind the content he helps produce takes "[a] lot of research, reading industry whitepapers, and talking to thought leaders in the space the content is relevant to.".

Marketing 127

Marketing Facilitation Sales Brainstorming 127

Openview

SEPTEMBER 19, 2017

For example, we have found overwhelmingly in the millennial generation that the whitepaper is actually the least used tool for early stage research. AD: That’s right, marketers and sales reps need to get ahead of the game and start to adapt to this new environment.

B2C 90

B2C B2B Decision-making Marketing 90

Hubspot Sales

JANUARY 26, 2021

Developing top-of-the-funnel ebooks and whitepapers. Obtain X customers from inbound marketing. And these plans for reaching the goals: Increasing the publishing frequency of the blog. A/B testing calls-to-action for ebooks. Using email to nurture leads effectively. Developing a lead scoring system to identify high opportunity leads.

Meetings 131

Meetings Construction Publishing Onboarding 131

Flevy

OCTOBER 12, 2023

This can be in the form of improving the existing content of an article, memo, or whitepaper we write for better conversion. For instance, they pre-test variables, carry out A/B testing, and incorporate the results of experimentation into improving the variables or products.

Brainstorming 102

Brainstorming Prioritization Digital Transformation Acquisition 102

Planview

OCTOBER 2, 2024

To dive deeper into how VSM can revolutionize your automotive software delivery, download our comprehensive whitepaper, Shifting Gears: Transforming Traditional Auto Manufacturing in the Digital Age.

Digitalization 98

Digitalization Software Software Supply Chain 98

MDI Training

APRIL 14, 2025

LinkedIn Download our MDI Whitepaper here: What might help you next? Numerous contributions focus on leading virtual and hybrid teams, agile change management, organizational and leadership culture, as well as strategic talent management. Success Through Change: How to Stay Oriented During Transitions by Aline | 14.

Digital Transformation 52

Digital Transformation Co-Creation Leadership Construction 52