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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

For example, the UK government committed itself to legally binding targets in its 2008 Climate Change Act and will showcase its efforts at the COP26 UN Climate Change Conference in Glasgow, Scotland, this November. That leadership will have to strike the right balance between short-term profits and long-term sustainable growth.

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

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Kainos, Revenue Growth & Net Revenue Retention

Deep Insight

Is Net Revenue Retention (NRR) a good predictor of profitable growth? Kainos is a high growth, high profit company precisely because its NRR figures are so strong. Kainos is certainly ‘Best in Class’ and is a role model for any company trying to achieve above-average revenue and profit growth. What drives it? If not, what is?

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The BT Ireland Story

Deep Insight

It’s a story about Leadership , first and foremost. Shay Walsh is the Managing Director of BT Ireland and was our guest speaker at a recent breakfast seminar at the Irish Management Institute. LEADERSHIP. Shay Walsh was part of Chris’ leadership team and ran the Irish wholesale business.

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Agency processes and client management, with Rob Da Costa

Account Management Skills

We discuss a myriad of topics, including: the process for hiring the right account manager at your agency examples of how to set client expectations and boundaries why having a written scope of work is key to successful project delivery and Rob’s thoughts in general on the agency landscape and the future of agencies.

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How AMs and PMs work together in an internal comms agency, with Lindsay McCleary and Sara Forner Howland

Account Management Skills

This episode is for you if you’re interested in understanding how a project management team and an account management team work together in an internal communications agency. Now Brilliant Ink call their account management team strategists. So Sara is head of strategy. And Lindsay is head of operations.

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How to lead your clients into the future, with Kathryn Strachan

Account Management Skills

I had watched him go through the 2008 economic recession, and I watched him really get hit quite hard by it. All these big companies are making redundancies, but they are still being profitable, they will still be profitable a year from now. A lot of the content we do is thought leadership based.