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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

For example, the UK government committed itself to legally binding targets in its 2008 Climate Change Act and will showcase its efforts at the COP26 UN Climate Change Conference in Glasgow, Scotland, this November. That leadership will have to strike the right balance between short-term profits and long-term sustainable growth.

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Many organisations saw this in 2008, 2011 and now 2020. Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. During the 2008 financial meltdown, Starbucks was an organisation in deep trouble. 90% of the time they say….

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Kainos, Revenue Growth & Net Revenue Retention

Deep Insight

Is Net Revenue Retention (NRR) a good predictor of profitable growth? Kainos is a high growth, high profit company precisely because its NRR figures are so strong. Kainos is certainly ‘Best in Class’ and is a role model for any company trying to achieve above-average revenue and profit growth. What drives it? If not, what is?

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Agency processes and client management, with Rob Da Costa

Account Management Skills

We discuss a myriad of topics, including: the process for hiring the right account manager at your agency examples of how to set client expectations and boundaries why having a written scope of work is key to successful project delivery and Rob’s thoughts in general on the agency landscape and the future of agencies.