Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning.

Management 130

Management Co-Creation Publishing Leadership 130

QYMATIX

MARCH 14, 2023

It’s important to note that internal factors such as leadership changes and decision-making struggles can also play a role in financial difficulties. Eisenmann was an internationally active equipment manufacturer and supplier to the automotive industry. These companies need support navigating the new digital B2B sales landscape.

B2B 40

B2B Investors Retail Manufacturing 40

Deep Insight

DECEMBER 1, 2022

The reason for this is that most B2B leadership teams don’t understand how much it costs to land a ‘Net New’ client (brand new logo). If CFOs and leadership teams measured Customer Lifetime Value (CLV) – and most don’t – they would realise that a significant proportion of their clients never make a profit. The reason?

Profitability 52

Profitability Procurement B2B Digital Transformation 52

Account Management Skills

JUNE 5, 2023

But if we are not doing that in our prospecting phase and we are just sort of being seen as a supplier that looks a little bit better than the current supplier that they have, so they will just switch you out. So I think that analogy is brilliant. Rob Da Costa Can I give really quickly a real business example of this, please?

Management 52

Management Account Management Suppliers Onboarding 52