2008 Digitalization Stakeholders Suppliers 
Red Star Kim
MAY 11, 2023
B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation).
QYMATIX
MARCH 14, 2023
The rate at which a company reaches this point can depend on various factors, such as its financial stability before the crisis, the gravity of the economic challenges they’re facing, and the steps taken by management and stakeholders to rectify the situation. These companies need support navigating the new digital B2B sales landscape.
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