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Book review – Managing Brands

Red Star Kim

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation). Please let me know who you would recommend.

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Lateral Leadership: A New Approach to Leadership in Today’s Evolving Corporate Environment

CM Partners

Although this new order has produced important innovations – e.g. employee inputs are often reinforced by contractors, competitors are sometimes partners, and teams can extend beyond corporate boundaries – it has left many employees struggling to understand how to operate effectively in these new contexts and how to navigate their roles.