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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

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Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

Develop both hard (technical) and soft (interpersonal) skills. STAR for digital marketing Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Future Marketing Manager – Eight steps to manage virtual teams (kimtasso.com) November 2019 . Delegate aims. Network with peers.

Marketing 130
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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Geographical and psychological distance can seem larger when in a digital space. There were comments that it was unusual for people to be in the office so face time and in person meetings – where it is easier to develop rapport, trust and solid working relationships – were rare.

CRM 130
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Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

Red Star Kim

Learning is critical for both retaining people and preparing for the future A new (free to members) Skills Development Platform includes significant content, a learning management system, gamification (e.g. The system will be unveiled at a launch webinar on 1st November. 100 people have already signed up.

Meetings 130
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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

The PM Forum’s Skills Development Platform is another free resource Skills Development – PM Forum Changing role of MBD in professional services Coaching and consulting skills are needed increasingly as the role of professional services marketing and business development changes.

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Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott

Red Star Kim

One of the tips I did like was the need to check your emails for language – and whether it matched the preferred/lead mode of the recipient – as well as spelling and grammar.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

I also wrote a blog post about one of Helen’s digital products here: System review: CogniClick for instant, personalised research (kimtasso.com) ) Further details of the author: Helen Kensett | LinkedIn Overview This simply but powerfully illustrated little black book comprises 260 pages. My books are listed here Publications by Kim Tasso.