Arpedio

OCTOBER 11, 2021

October 11, 2021. October 11, 2021. Back to blog. Here are the four top takeaways for European KAM programs in 2021. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Red Star Kim

JUNE 15, 2023

43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Arpedio

MARCH 7, 2022

MARCH 4, 2021. March 4 2021. Back to blog. ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Account Management Skills

MAY 9, 2023

And I think GPT 4 since August 2021 if I have got that right. We have got different workshops, that content strategy work flows through to, writing a long form SEO blog post. And again, in order to future proof, the agency, it was very important for us to keep a close eye on those developments. For example, GPT 3.5

Value Proposition 52

Value Proposition Internet Co-Creation Account Management 52