Red Star Kim

OCTOBER 24, 2022

On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). While none of the delegates’ firms were actively using personas to drive targeting, they all recognised their value. Personas and buyer profiles.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Brooks Group

OCTOBER 5, 2022

We recently worked with a client in the construction industry that was dealing with multiple weeks of delayed shipment. The sales team attended IMPACT training with their management team, and reassessed their strategic positioning and value proposition. 2021 saw a mass exodus of workers in the wake of the COVID-19 pandemic.

Manufacturing 88

Manufacturing Value Proposition Sales Training Facilitation 88

SalesGlobe

MARCH 16, 2023

I would bet you haven’t gone a day without seeing vehicles on the road advertising skilled trades such as construction, HVAC, plumbing and electrical service. from 2021 to 2028. There are two ways to address both of these challenges: Pay-for-performance and the Employee Value Proposition (“EVP”).

Supply Chain 52

Supply Chain Value Proposition Manufacturing Innovation 52

ACT

FEBRUARY 15, 2022

In Q4 2021, more than half (51%) of small businesses said they couldn’t fill all of their job openings. Perhaps the product’s value proposition and key messages no longer resonate with your current market. What’s more, the rapidly spreading labor shortage has drastically impacted small businesses.

Business Growth 59

Business Growth Supply Chain Small Business Construction 59

Red Star Kim

JANUARY 22, 2024

It helps with developing the value proposition by considering three buckets: How your service is the same as competitors? How it is better than competitors? In what ways is it (or will be) game changing? In the middle of the bow tie note what correlates between the buyer and your offer.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

MAY 11, 2023

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

Management 130

Management Co-Creation Publishing Leadership 130