What You Need to Know About the Challenger Sales Model
Corporate Visions
JUNE 19, 2019
Challenger is one of several sales training models inspired by Geoffrey Moore’s original idea of Provocation-based Selling, as popularized by his HBR article, In a Downturn, Provoke Your Customers. This begs the question: If challenging your existing customers isn’t effective; what is? Know when to reinforce the status quo.
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