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Key takeaways from SAMA Global Summit 2021?

Arpedio

Back to blog. On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Digital transformation calls for customer-centricity. November 17, 2021. Share on facebook.

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Key takeaways from SAMA Global Summit 2021?

Arpedio

Back to blog. On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Digital transformation calls for customer-centricity. November 17, 2021. Share on facebook.

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Key takeaways from SAMA Global Summit 2021?

Arpedio

Back to blog. On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Digital transformation calls for customer-centricity. November 17, 2021. Share on facebook.

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Why ABM is essential to your business

Arpedio

Why Account-based marketing (ABM) is essential to your business. Back to blog. For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM?

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Public Relations Manager, Seismic. Blog Article. Blog Article. Blog Article.