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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52
Key Account Management Account Management Management Value Proposition 52
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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

SEPTEMBER 11, 2020

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. Value Selling A sales approach that focuses on benefiting the customer throughout the life cycle of your relationship. Account teams often wonder, “What’s in it for me?”

CXM 520
CXM Account Management Customer Experience Management 520
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