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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Definition of key account management. If you're not sure what key account management is, don't worry, you're not alone. In other words, spend more of your time and resources on the clients with the best growth potential. Before we get to that, let me explain how key account management became a business strategy.

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Account management software tools

Arpedio

Account management software tools Account Management Software ← Back to blog Account management software solutions have transformed the way businesses handle their account planning and client interactions. These powerful tools offer a centralized platform that simplifies a wide range of tasks.

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Do account managers really know what it takes to run an effective client meeting?

Account Management Skills

Agency owners often tell me their account managers aren’t leading client meetings confidently. You can tune in to this short episode here. What does that look like?

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. We covered so many different areas including: What clients really value and how to talk the client language. Why you need to establish and nurture senior client relationships. Welcome to Episode 53. And it’s so practical.

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7 Habits Of Highly Successful Key Account Managers

MTD Sales Training

When we work with Key Account Managers (KAMs) we are often impressed by their knowledge, skillsets and attitudes that drive them to success. See if you can learn from them and create the success they enjoy: They recognise that Key Account Management is a business mindset, not a sales initiative. Managing Director.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Connected leadership – How professional relationships (kimtasso.com) Competitors – Analyse who your major competitors are advising and adapt their targeting methods (I’m a little uncomfortable with the current trend to use LinkedIn to review your competitors’ contacts and target them yourself!) There are many articles on both of these topics.

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Winning With Internal Stakeholders

Whetstone

By involving internal stakeholders early and fostering strong communication channels, strategic account managers can unlock numerous benefits, including improved client satisfaction, streamlined processes, greater and faster innovation, and enhanced business outcomes. At least 40% of them were in cross functional disciplines.