Arpedio

JANUARY 11, 2023

How to Succeed With Account Management. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.

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Account Management Management Key Account Management B2B 52

DemandFarm

MAY 9, 2024

Imagine you’re a key account manager at a multinational corporation. Your day-to-day involves navigating complex client organizations, each with its own layered hierarchy and network of decision-makers. These tools are crucial for visualizing corporate structures and strategic account management.

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SmartKarrot

OCTOBER 25, 2023

Key Elements of an Effective Crisis Playbook Key Account Managers navigate business and people. Here, we dissect the fundamental elements that form a formidable crisis strategy for Key Account Managers. But what constitutes an effective playbook?

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Key Account Management Account Management Management Construction 10

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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Account Management Management Account Planning Co-Creation 98

Red Star Kim

JUNE 16, 2022

The MBL workshop on Referrer and Intermediary Management earlier this week combined those in front-line fee-earning roles (e.g. employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. We tried out various tools (e.g. Get back out there after Covid.

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Management Key Account Management Digitalization Communication 130

SmartKarrot

MARCH 7, 2024

In the ever-evolving landscape of customer success and key account management, the significance of relationship building remains paramount. The Fundamentals of Relationship Building Be Intentional Approaching client relationships with intentionality is a key starting point.

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Key Account Management Client Relationships Account Management Stakeholders 10

DemandFarm

MAY 13, 2024

Key account managers must foster strong relations with their clients, especially high-value ones, to ensure retention. A KAM tool can help you manage and enhance client relationships especially with the top revenue contributors. Poor customer service can also contribute to churn.

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Account Planning Key Account Management Client Relationships Communication 52

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. It can be a complex task, as large enterprises often involve multiple stakeholders in a buying decision.

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Stakeholders Decision-making Sales B2B 52

Arpedio

MAY 4, 2021

In short, the term Key Account Management can be summed up to ‘value creation’ for the customer. If you are a part of a sales/account management team, it is essential to have a thorough understanding of your client in order to improve the strategic relationship with them. Start free trial. Contact us.

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Account Management B2B Stakeholders Key Account Management 52

SmartKarrot

NOVEMBER 2, 2022

Strategic account management is a business practice involving activities like providing customers with the best support and services, thus increasing their consumption of products and services offered by the business. The post-sales activities focus on nurturing client relationships. This is certainly not an easy task.

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Account Management Management Key Account Management Stakeholders 10

SmartKarrot

OCTOBER 26, 2022

However, far too often, companies do not have a set process in place for developing these crucial client relationships. Implementing a comprehensive account management program is the greatest approach to preventing an expensive breakup with your most valuable clients.

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Account Management B2B Management Advertising 11

SmartKarrot

NOVEMBER 9, 2022

This is where account 360 comes into the picture. Finding the time to dedicate to key account planning is one of the biggest issues for key account managers and strategic planning executives alike. But, before we look at the template, it is important to understand the concept of account planning.

Account Planning 10

Account Planning Key Account Management Account Management Client Relationships 10

SmartKarrot

NOVEMBER 30, 2023

One common challenge is the transition of key decision-makers during the sales process. Pragya stressed the importance of maintaining communication with stakeholders, ensuring that both the decision-makers and end-users understand the product’s purpose and value.

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Management Stakeholders Value Proposition Onboarding 10

SmartKarrot

NOVEMBER 11, 2020

Serve as the technical point of contact for new Enterprise and Professional account setups. Lead the onboarding process by translating the client’s visual requirements to our production team and system, and handle client systems training. Build successful client relations and handle day to day operations.

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Customer Success Onboarding Key Account Management Government 10