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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

Why assessing the degree of complexity of sales correctly matters. One might think that assessing the degree of complexity of a single sale situation or of a company’s sales environment is an exercise for consultants and scholars. But does this apparently “intellectual” exercise really matter to a company or sales leader?