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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

Third, the definition of what will be purchased eventually is not fixed : numerous modular platforms are available on the market and a CRM project is not only about software but also about consulting and training. Many fields in the CRM and associated tools for opportunity and account management are not used by most of the sales reps.