Account marketing, Blog, Digital Transformation and Digitalization

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.

Leadership

Leadership Management Stakeholders Communication

Key takeaways from SAMA’s Annual Conference

Arpedio

MAY 30, 2022

Back to blog. Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Key takeaways from SAMA’s Annual Conference. ?

Digital Transformation

Digital Transformation Account Management B2B Advertising

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

FEBRUARY 14, 2023

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.

Emotional Intelligence

Emotional Intelligence Marketing Stakeholders Communication

Strategic Accounts Today

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Key takeaways from SAMA’s Annual Conference

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

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