Account marketing, Communication, Digitalization and Financial Services

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Account marketing

Communication

Digitalization

Financial Services

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

Delegates included both partners and business development professionals (some with a banking background) from law firms (employment, criminal, disputes, offshore), accountancy practices (audit, forensic, insolvency and restructuring and financial services. This had been exacerbated by Covid and working from home practices.

Management

Management Emotional Intelligence Onboarding Communication

Strategic Accounts Today

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Referrer Management – Capacity and Capability

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