Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
But it’s important to ensure there’s a holistic overview from a marketing perspective”. The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. There was some debate about the best way to develop firmwide strategy.
130 
Let's personalize your content