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Key account management strategy: Setting things in motion

PandaDoc

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

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The Six Critical Ingredients for the Best Account Plan Ever

Revegy

Without comprehensive, well thought out account plans, companies are missing out on major revenue opportunities and risk losing some of their largest clients. In this blog series, you will learn how to build the key elements for your best account plan ever. Related Relationship Map and Account Planning Resources.

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How to Succeed With Account Management

Arpedio

How to Succeed With Account Management. Back to blog. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Let's talk.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

BDO Store | Online Training | Corporate Criminal Offences | Compliance Deloitte’s transport advertising of The Green Room podcast During May 2023, the firm invested in a series of large transport adverts (I saw one at Waterloo train station) promoting its award-winning podcast series (now at 50 episodes).

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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

By prioritizing these accounts you’ll have a better understanding of how to allocate resources. Developing account strategies and objectives After your key accounts are identified, you will need to develop customized strategies and objectives for each.

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Top 20 Account Management Influencers 2023

SmartKarrot

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

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Spring Cleaning: Tools to Rejuvenate Sales

SBI

It is vital not only to identify account goals at the beginning of the year, but to re-evaluate these goals periodically (spring is a good time!). Plan2Win software helps salespeople like you develop territory and account strategies. Follow Nancy on Twitter @sellingtools or subscribe to her Tool Talk blog.