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Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management

DemandFarm

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

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Salesforce Account Planning: Turn Data Into Relationships 

Upland

While Salesforce does offer plenty of great features, many enterprises will need to complement their CRM with account planning technologies and capabilities that uniquely fit their own business challenges. Account planning as a practice is best done with Salesforce.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement. So, why wait? Download now.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement. So, why wait? Download now.

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Key account management strategy: Setting things in motion

PandaDoc

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, in a post COVID-19 age, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement. So, why hesitate?

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

They can also bring the product and campaigns in a relevant manner to the account strategy and business fit and are the owners of what we call the closet. Omnichannel Engagement: Account marketing professionals take the lead in developing the engagement plan for each account.